van Acker Langenhoff Thesis - Final version
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: van Acker Langenhoff Thesis - Final version
van Acker Langenhoff Thesis - Final version
"Analysis and implications of the consumer decision process for choosing a health insurance"ERASMUS UNIVERSITEIT ROTTERDAM Erasmus School of Economics van Acker Langenhoff Thesis - Final versionsBachelor thesisSupervisor: Aurélien Baillon Department: Health EconomicsStudents:Wouter Langenhoff281580wouterlangenhoffOgmail.com06-14442938Jorian van Acker 290527jorian@5tudent.eur.nl06-42758830date: 22 - 08 - 20081AbstractSince the Dutch health insurance market changed a few years ago, companies van Acker Langenhoff Thesis - Final version have to cope with new market characteristics. The main goal of the implementation of a standard base health insurance was to increase competition onvan Acker Langenhoff Thesis - Final version
the health insurance market. Now, more then two years later. It is interesting to see how both consumers and companies have adapted to the new situati"Analysis and implications of the consumer decision process for choosing a health insurance"ERASMUS UNIVERSITEIT ROTTERDAM Erasmus School of Economics van Acker Langenhoff Thesis - Final versioneal with the given situation. Research is done by questionnaire under students and an interview with the largest health insurer in The Netherlands.Goal of this research is to analyse the consumer decision process and to learn in which way this process differs from other decision processes. Next to t van Acker Langenhoff Thesis - Final versionhat, the study tries to learn which strategies health insurance companies apply in order to reach their targets and to assess how they adapt to the chvan Acker Langenhoff Thesis - Final version
aracteristics of both the market as well as the consumers.Results of the questionnaire show that the consumer decision process for choosing a health i"Analysis and implications of the consumer decision process for choosing a health insurance"ERASMUS UNIVERSITEIT ROTTERDAM Erasmus School of Economics van Acker Langenhoff Thesis - Final versionseems to be a consistency among respondents. The respondents seem to have little knowledge about health insurance products and a large number of them is not the decision maker, but lets someone else decide (and pay) for them.Secondly, results of the interview show that health insurance companies app van Acker Langenhoff Thesis - Final versionly all major theoretical strategies around pricing, segmentation and marketing. Insurers seem to be well aware of the characteristics of the market anvan Acker Langenhoff Thesis - Final version
d the consumer decision process and have well adapted their strategy accordingly. Analysis of questionnaire and interview results shows that there are"Analysis and implications of the consumer decision process for choosing a health insurance"ERASMUS UNIVERSITEIT ROTTERDAM Erasmus School of Economics van Acker Langenhoff Thesis - Final version1Introduction41.2Scientific and socialrelevance71.3Research method71.4Problem setting andsub questions82Theory about the consumer decision process92.1Traditional rationality92.2Procedural rationality102.3Consideration set112.4Interest112.5Involvement112.6Familiarities132.7Environment142.8Future time van Acker Langenhoff Thesis - Final version16"Analysis and implications of the consumer decision process for choosing a health insurance"ERASMUS UNIVERSITEIT ROTTERDAM Erasmus School of EconomicsGọi ngay
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