Factors affecting customers’ life insurance purchasing decision in hanoi
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Factors affecting customers’ life insurance purchasing decision in hanoi
NATIONAL ECONOMICS UNIVERSITY BUSINESS SCHOOLFACTORS AFFECTING CUSTOMERS’ LIFE INSURANCE PURCHASING DECISION IN HANOIBachelor of Business Administrati Factors affecting customers’ life insurance purchasing decision in hanoiion in English (E-BBA) ThesisStudent: Tran Phuong LinhClass: E-BBA 7BSupervisor: Assoc. Prof. Dr. Le Thi Bich NgocHANOI, 20191TABLE OF CONTENTSACKNOWLEDMENTS....................................................2ABBREVIATIONS.....................................................7LIST OF TABLES......... Factors affecting customers’ life insurance purchasing decision in hanoi...........................................8LISTS OF FIGI RES.................................................9EXECUTIVE SUMMARY......................Factors affecting customers’ life insurance purchasing decision in hanoi
..........................10CHAPTER 1: INTRODUCTION..........................................121.1.Rationale..........................................NATIONAL ECONOMICS UNIVERSITY BUSINESS SCHOOLFACTORS AFFECTING CUSTOMERS’ LIFE INSURANCE PURCHASING DECISION IN HANOIBachelor of Business Administrati Factors affecting customers’ life insurance purchasing decision in hanoiMethodology......................................141.4.1.Research Process.......................................141.4.2.Data Collection....................................... 151.4.3.Data Analysis..........................................151.5.Research Scope.......................................... Factors affecting customers’ life insurance purchasing decision in hanoi151.6.Research Structure......................................15CHAPTER 2: THEORETICAL BACKGROUND OF FACTORSAFFECTING LIFE INSURANCE PURCHASING DECISIFactors affecting customers’ life insurance purchasing decision in hanoi
ON.....................172.1.Introduction to Life Insurance..........................172.1.1.Definitions of Life Insurance..........................17NATIONAL ECONOMICS UNIVERSITY BUSINESS SCHOOLFACTORS AFFECTING CUSTOMERS’ LIFE INSURANCE PURCHASING DECISION IN HANOIBachelor of Business Administrati Factors affecting customers’ life insurance purchasing decision in hanoiurance...........................ISa.Whole Life Insurance....................................19b.Universal Life Coverage.................................20c.Endowment Insurance.....................................202.1.2.3.Variable Life Insurance............................213 Factors affecting customers’ life insurance purchasing decision in hanoiNATIONAL ECONOMICS UNIVERSITY BUSINESS SCHOOLFACTORS AFFECTING CUSTOMERS’ LIFE INSURANCE PURCHASING DECISION IN HANOIBachelor of Business AdministratiGọi ngay
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