LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product
LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product
VIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN MINH HAIEVALUATE THE FACTORS THAT IMPACT VIETNAMESE CUSTOMER’S BUYING DECISION FOR NON- LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product-LIFE INSURANCE PRODUCTMASTER THESISBUSINESS ADMINISTRATIONHanoi, 2019VIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN MINH HAIEVALUATE THE FACTORS THAT IMPACT VIETNAMESE CUSTOMER’S BUYING DECISION FOR NON-LIFEINSURANCE PRODUCTMAJOR: BUSINESS ADMINSITRATIONCODE: 60340102RESEARCH SUPERV LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance productISORS:ASSOC .PROF. DR. PHAM THI LIEN-PROF. DR. HIROSHI MORITAHanoi, 2019ACKNOWLEDGEMENTThis is all my respectful gratitude that I place on express sinLUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product
cere thanks to all the precious guidance, support and encouragement that I receive during researching and completing Master of Business administrationVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN MINH HAIEVALUATE THE FACTORS THAT IMPACT VIETNAMESE CUSTOMER’S BUYING DECISION FOR NON- LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance productita - Yokohama National University, who always support and give me many in-times valuable instructions during my research, this thesis has been completed. I own my heartfelt gratitude to my supervisors for the advice given, orientations and instructions. Through many discussions during the research LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance productprocess, with their insightful suggestions and extensively science knowledge. I can improve research and completing for my Master thesis.I also wish tLUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product
o express my sincere gratitude to Ms. Huong. Master of Business administration program assistance for her in-times support and providing information rVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN MINH HAIEVALUATE THE FACTORS THAT IMPACT VIETNAMESE CUSTOMER’S BUYING DECISION FOR NON- LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance productrt as they constant encourage and support me.Phan Minh HaiABTRACTIn this research, the author aims examine the factors that affect the customers’ inclination and purchase decision on non-lifc insurance products and measure the different impacts weights of these factors, based on the results to propo LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance productse some recommendation for insurers to improve sen ice quality in the future. To archive the reliable answer to the research's question, this study adLUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product
opts qualitative research method, online survey via social media platform and face-to-face interview was applied to collect the data from 319 respondeVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN MINH HAIEVALUATE THE FACTORS THAT IMPACT VIETNAMESE CUSTOMER’S BUYING DECISION FOR NON- LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance productal income and risk recognition, and four factors directly impact on the consumer's final decision, including consumer's inclination, sale promotion, insurer's reputation and insurer' online communication quality. The author suggests some recommendations for insurance companies to enhance business ac LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance producttivities, including diversifying products, building a professional consultant teams, and improve companies imagine.CONTENTSCHAPTER 1: INTRODUCTION....LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product
..........................................11.1.Introduction..................................................11.2.Problem statement...................VIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN MINH HAIEVALUATE THE FACTORS THAT IMPACT VIETNAMESE CUSTOMER’S BUYING DECISION FOR NON- LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance product..........41.5.Research question.............................................41.6.Subjects and scope of the research............................41.7.Structure of the research.....................................5 LUẬN văn THẠC sĩ evaluate the factors that impact vietnamese customer’s buying decision for non life insurance productVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN MINH HAIEVALUATE THE FACTORS THAT IMPACT VIETNAMESE CUSTOMER’S BUYING DECISION FOR NON-Gọi ngay
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