LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles
LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles
VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profilesss AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTR ATION THESISSupervisor: Dr. Tran Doan KimHanoi - Oct 2011TABLE OF CONTENTIntroduction.............................................................1Motivations............................................................1Goals and Scope...... LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles..................................................2Limitations............................................................3Chapter 1. Review of socialLUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles
media marketing..............................41.1.Concepts in social media marketing...............................41.1.1.Word-of-mouth..............VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles.......................61.1.4.User-centered marketing communication.........................71.2.Social media types...............................................81.2.1.Blogs.........................................................81.2.2.Chatting software and microblogging........................... LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles91.2.3.Forums.......................................................101.2.4.Social news, social bookmarking and content aggregators......101.2.5.SociaLUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles
l network sites.........................................111.2.6.Media sharing and content communities........................111.2.7.Integrated and moVIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: Busines LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profilesmarketing in Vietnam..............16vii1.4.1.Social media landscape........................................161.4.2.Social media marketing........................................18Chapter 2. Methodology for consumer research for social media users in Vietnam 202.1.Review of existing research......... LUẬN văn THẠC sĩ social media marketing in vietnama study of consumer profiles.............................20VIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: BusinesVIETNAM NATIONAL UNIV ERSITY. HANOISCHOOL OF Bl SIN ESSTRAN nil Till TRANGSOC IAL MEDIA MARKETING IN VIETNAMA STUDY 01 CONSUMER PROFILESMajor: BusinesGọi ngay
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