A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines
A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines
VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES1)0 TH1 PHUONG MAIA CROSS-CULTURA A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazinesAL PRAGMATIC ANALYSISOF COMMERCIAL ADVERTISEMENTSLN AMERICAN AND VIETNAMESE MAGAZINES(Nghiên cứu dụng học giao vàn hóa về quàng cáo thương mại trên tạp chí Mì và Việt)Major: English LinguisticsCode: 9220201.01A Dissertation Submitted in Partial Fulfillmentof the Requirements for the Degree of Doctor A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines of PhilosophyHanoi - 2018VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIESDO THIA cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines
PHUONG MAIA CROSS-CULTURAL PRAGMATIC ANALYSISOF COMMERCIAL ADVERTISEMENTSIN AMERICAN AND VIETNAMESE -MAGAZINES(Nghiên cứu dụng học giao vãn hóa về quàVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES1)0 TH1 PHUONG MAIA CROSS-CULTURA A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazineshat the thesis I have presented for examination for the Doctor of Philosophy degree at the University of Languages and International Studies, Vietnam National University, Hanoi, is solely my own work other than where 1 have clearly indicated that it is the works of others.1 he copyright of this thes A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazinesis rests with the author. Quotation from it is permitted, provided that full acknowledgement is made. This thesis may not be reproduced without my priA cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines
or written consent.I warrant that this authorization does not. to the best of my belief, infringe the rights of any third pally.Hanoi, 2018SignatureDoVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES1)0 TH1 PHUONG MAIA CROSS-CULTURA A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazinesliteness strategies in advertising appeals in American and Vietnamese commercial magazine advertisements. The data for this study consist of 310 magazine advertisements collected within a period of six months at the end of 2014. These advertisements are analyzed on the basis of Brown and Levinson's A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines(1987) politeness theory and Pollay’s (1983) advertising appeal system. Hie results reveal the preferences in the use of positive politeness strategicA cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines
s in both American and Vietnamese advertisements. Additionally, Effectiveness, Distinctive and Modern arc the three most popular appeals in selected aVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES1)0 TH1 PHUONG MAIA CROSS-CULTURA A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazinesveness appeal. I lowcvcr. there exist the differences in the use of politeness strategics and advertising appeals between American and Vietnamese advertising. Al the same lime, the manifestation of some politeness strategies, advertising appeals, and the realization of certain politeness strategies A cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazinesin advertising appeals in American advertising is different from that of Vietnamese advertising. The findings of the study, therefore, suggest that apA cross cultural pragmatic analysis of commercial advertisements in american and vietnamese magazines
propriate advertising strategies be employed to achieve the goal of the advertisements.iiACKNOWLEDGEMENTSVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES1)0 TH1 PHUONG MAIA CROSS-CULTURAVIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES1)0 TH1 PHUONG MAIA CROSS-CULTURAGọi ngay
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