Ebook Contemporary marketing (15th edition): Part 2
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Ebook Contemporary marketing (15th edition): Part 2
PART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2e canal authority introduced a tariff schedule scaled to diflerent-s-zed cargoesand charges extra for certain services. Under Panamanian management, shippong traffic in the canal increasedsignificantly, from 200,000 ships in 1995 to more than 4.6 million in a recent year. Today, the canal represents Ebook Contemporary marketing (15th edition): Part 2 14 percent of Panama's gross domestic product.The expansion plan, which is reportedly on time and on budget, is being financed chiefly through retainEbook Contemporary marketing (15th edition): Part 2
ed earnings from the canal; the rest is underwritten byglobal lenders The predicted surge in shipping from the expanded canal is likely to spill over PART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2 double the country's economy, create jobs, and ease poverty.1When it opened to transoceanic ships in 1914, the Panama Canal quickly became an icon, changing the face of trade between the East and West And a century later—when its current expansion project is complete—the Panama Canal will once agai Ebook Contemporary marketing (15th edition): Part 2n change the face of trade, not only in terms of the increased number of ships passing through but also in terms of its implications for other businesEbook Contemporary marketing (15th edition): Part 2
ses and other major modes of transportation.wrr ki> tar «3*zt® Wiswrih aflraktrxaj?«<•*« Uaruj raxrwi rtjk!-X ttitKot cotwiWWW .down loadsl ide. com• PART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2nt more water, the new design aims for sustainability. Thus, the locks will ultimately use less water than the original locks and will recycle more than half the water used.Do you think this green practice is important for the Panama Canal? How could the Panama Canal Authority use the practice to en Ebook Contemporary marketing (15th edition): Part 2hance the brand?• Can an expanded Panama Canal affect marketing strategy for businesses worldwide? How?chapterivervtewdistribution Mowment of goods anEbook Contemporary marketing (15th edition): Part 2
d services from producers to customers.marketing (distribution) channel System of marketing institutions that enhances the physical flow of goods and PART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2d services among members of the distribution channelsupply chain management Control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumersphysical distribution Broad range of aaivities aimed at efficie Ebook Contemporary marketing (15th edition): Part 2nt movement of finished goods from the end of tlse production line to tlse consumerDistribution—moving goods and services from producers to customers—Ebook Contemporary marketing (15th edition): Part 2
is the second marketing mix variable and an important marketing concern. Firms depend on waterways like the Panama Canal to be able to move their goodPART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2gement.A marketing channel—also called a distribution channel—is an organized system of marketing institutions and their interrelationships that enhances the physical flow and ownership of goods and services from producer to consumer or business user. The choice of marketing channels should support Ebook Contemporary marketing (15th edition): Part 2the firm's overall marketing strategy. By contrast, logistics refers to the process of coordinating the flow of Information, goods, and services amongEbook Contemporary marketing (15th edition): Part 2
members of the marketing channel. Supply chain management is the control of activities of purchasing, processing, and delivery through which raw matePART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2lationships—an important goal of any marketing strategy.A key aspect of logistics is physical distribution, which covers a broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer. Although some marketers use the terms transportation Ebook Contemporary marketing (15th edition): Part 2 and physical distribution interchangeably, these terms do not carry the same meaning. Physical distribution extends beyond transportation to includeEbook Contemporary marketing (15th edition): Part 2
such Important decision areas as customer service, inventory control, materials handling, protective packaging, order processing, and warehousing.WellPART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2d services they desire. This chapter discusses the activities, decisions, and marketing intermediaries involved in managing marketing channels and logistics. Chapter 14 looks at other players in the marketing channel: retailers, direct marketers, and wholesalers.-w» kMtr toy rappNNatX* T tffWh «r»r Ebook Contemporary marketing (15th edition): Part 2*4 ereii kvxsi rjcxri c«44f« L4WUJ r«MM> rtjfct X xt t«eaf tf «• If njkfc arTWMJ tnxji R...........................www.downloadslide.comchapter 13 MarEbook Contemporary marketing (15th edition): Part 2
keting Channel and Supply Chan ManageThe Role of Marketing Channels in Marketing StrategyA firms distribution channels play a key role in its overall PART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2rm four important functions. First, they facilitate the exchange process by reducing the number of marketplace contacts necessary to make a sale. Suppose you’ve had a Nintendo DS handheld game player in the past and been satisfied with it, so when you see an ad for the Nintendo Wii. you arc interest Ebook Contemporary marketing (15th edition): Part 2ed. You visit the Nintendo Web site where you learn more about the Wii and its unique features. You arc particularly drawn to the games "NCAA FootballEbook Contemporary marketing (15th edition): Part 2
All-Play" and "The Beatles: Rock Band.” But you want to see the game console in person, so you locate a dealer near enough for you to visit.2 The deaPART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. The Ebook Contemporary marketing (15th edition): Part 2ep in mind that all channel members benefit when they work together; when they begin to disagree or—worse yet—compete directly with each/Describe the types of marketing channels and the roles they play in marketing strategy.other, everyone loses.Distributors adjust for discrepancies in the market’s Ebook Contemporary marketing (15th edition): Part 2assortment of goods and services via a process known as iứrting. the second channel function. A single producer tends to maximize the quantity it makeEbook Contemporary marketing (15th edition): Part 2
s of a limited line of goods, while a single buyer needs a limited quantity of a wide selection of merchandise. Sotting alleviates such discrepancies PART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. ThePART 5OAPMME&'JMUOffschedule just high enough (0 cover operating costs—the Panama Canal Authority operates the canal like a commercial enterprise. TheGọi ngay
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