Ebook Essentials of marketing research (4E): Part 2
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ebook Essentials of marketing research (4E): Part 2
Ebook Essentials of marketing research (4E): Part 2
WWW downloadslidfi10Quantitative data analysis^ObjectivesAfter reading this chapter, you should be able to:•understand how to identify meaningful patt Ebook Essentials of marketing research (4E): Part 2terns in research data•understand how to convert into tables data collected with research instruments♦understand how to code questions♦understand how to analyse data with statistical methodsappreciate how the computer can be used to transform and facilitate the interpretation of research data.Keywor Ebook Essentials of marketing research (4E): Part 2dsanalysismediananalysis of variancemodeaveragesmultidimensional scalingchi-squaremultiple regressioncluster analysisnon-parametriccodingproportionconEbook Essentials of marketing research (4E): Part 2
joint analysisregressioncorrelationstandard deviationeditingtabulationfactor analysisttesthypothesisvarianceinterpretationz testmeanVftvw.downloadslidWWW downloadslidfi10Quantitative data analysis^ObjectivesAfter reading this chapter, you should be able to:•understand how to identify meaningful patt Ebook Essentials of marketing research (4E): Part 2ysisINTRODUCTIONIn this chapter we examine how research results are analysed to establish meaningful patterns. The steps involved in converting completed research instruments into tables are examined, together with the coding of answers to questions and the statistical treatment of survey data. Fina Ebook Essentials of marketing research (4E): Part 2lly, we consider the role of the computer in transforming and facilitating the interpretation of research data.INTERPRETATIONInterpretation and analysEbook Essentials of marketing research (4E): Part 2
is arc closely related. If one or the other is not carried out properly, the success of a study cannot be assured. Consider the cases that follow. In WWW downloadslidfi10Quantitative data analysis^ObjectivesAfter reading this chapter, you should be able to:•understand how to identify meaningful pattWWW downloadslidfi10Quantitative data analysis^ObjectivesAfter reading this chapter, you should be able to:•understand how to identify meaningful pattGọi ngay
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