Ebook International business (2nd edition): Part 2
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ebook International business (2nd edition): Part 2
Ebook International business (2nd edition): Part 2
www.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should Ebook International business (2nd edition): Part 2 he able to.♦identify the factors motivating managers to commit resources abroad♦evaluate the trade vs. FDI decision In terms of Its Impact on the boundaries of the firm♦discuss the relative merits of greenfield vs. brownfield Investments♦assess the utility of international joint ventures and cross- Ebook International business (2nd edition): Part 2border mergers and acquisitions♦compare the costs and benefits of collaborating with foreign partnerswww.downloadslide.comCase study 9.1MNEs and interEbook International business (2nd edition): Part 2
nationalization: Bimbo bombs alongThe Mexican company Group Bimbo has become the world's largest baked packaged-goods maker, with global sales of $10 www.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should Ebook International business (2nd edition): Part 2ispersed as China, the USA, and South America. It is an unusual achievement for an MNE originating in a developing country.Bimbo's historical expansion has been more or less evenly split between organic growth and the acquisition of high profile brands in target markets. In October 2011. for example Ebook International business (2nd edition): Part 2. It purchased Sara Lee's North American bakery business, and Portuguese and Spanish operations. In a 2011 interview (McKinsey 2011). CEO Daniel ServiEbook International business (2nd edition): Part 2
tjespoke of how Bimbo had learnt in the USA. Its first big foreign market, that it could, and actually needed to. target segments beyond the Spanish-swww.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should Ebook International business (2nd edition): Part 2a series of acquisitions It has undertaken over the past 15-20 years.Bimbo’s growth strategy in Brazil has also been geared towards acquiring existing companies instead of building up house brands, even if many of the companies involved have been relatively modest in size. In part, this reflects the Ebook International business (2nd edition): Part 2 fragmentation of a consumer market spilt between modern hypermarkets and small grocery stores. The result is that Bimbo tends to react opportunisticaEbook International business (2nd edition): Part 2
lly in Brazil instead of pursuing a single growth strategy throughout this country or. indeed, the rest of South America.Lastly, Bimbo's experience inwww.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should Ebook International business (2nd edition): Part 2ture where the staple starch is cornmeal tortillas. This common environment has facilitated the company's learning process in China, as has the fact that it originates from another emerging economy and IS therefore more accustomed to the uncertainties characterizing business in the developing world. Ebook International business (2nd edition): Part 2 Being comfortable with the developing world means that Bimbo CEO Servitje is less worried about the problems associated with growing Bimbo's small ChEbook International business (2nd edition): Part 2
inese operations than the complications he will face integrating his MNE’s American acquisition.Mexican bakery firm Bimbo has organized market entry iwww.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should Ebook International business (2nd edition): Part 2ver the long run, It hopes to internationalize by following the same model.Case study questions1To what extent is Bimbo operating in markets that resemble or differ from Its home country?2What fartors determine whether Bimbo internationalizes via organic growth or acquisition?wv/w.downloadslide.comh Ebook International business (2nd edition): Part 2ttps://khothuvien.cori!212Part D International strategyFigure 9.1The ladder 0Í internationalization choices.+ Commitment to internationalization DepthEbook International business (2nd edition): Part 2
of a company’s engagement ol human, physical, and financial resources abroad. Ranges from simple imporl/exporl to running large, wholly owned foreignwww.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should Ebook International business (2nd edition): Part 2t of the world’s leading MNEs were born in a home market where they grew up before venturing abroad. Hie actual decision to internationalize, and the way this is done, is often referred to as a 'mode of entry’ choice. Figure 9.1 displays this decision, using rhe terminology that this chapter will te Ebook International business (2nd edition): Part 2ach. The figure represents a decisionmaking ladder showing different levels of corporate commitment to internationalization. The initial decision faciEbook International business (2nd edition): Part 2
ng a manager who wants to internationalize is whether to trade from home or engage in EDI. where an MNE opts for EDI, the question then becomes whethewww.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should Ebook International business (2nd edition): Part 2it should rake over another company’s current operations. Additionally, at every stage of lilts process it will want to consider whether ir should act by itself or in cooperation with a partner.Once rhe mode of entry is decided, managers must then decide how to structure relations between die differ Ebook International business (2nd edition): Part 2ent units dial have been put in place, chapter 10 deals with diese organiza rional aspects of companies’ internationalization drives. Altogether, rheEbook International business (2nd edition): Part 2
two chapters strengthen the argument made throughout this book dial internadonal business is not a science bill die outcome of a series of decisions twww.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you should www.downloadslide.comInternational strategywww.downloadslide.comModes ofinternationalizationLearning objectivesAfter reading this chapter, you shouldGọi ngay
Chat zalo
Facebook