Ebook Marketing (10th edition): Part 2
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Ebook Marketing (10th edition): Part 2
PARTDistributionDecisionsMarketing Channels 375Supply Cham Management 403Retailing 438W.ZJ-AH AB3U. HAKJHISICXXFHOTO INTERNATIONAL IMG.374Learning Out Ebook Marketing (10th edition): Part 2tcomesLO 1 Explain what a marketing channel is and why intermediaries are neededLO2 Define the types of channel intermediaries and describe their functions and activitiesLO3 Describe the channel structures for consumer and business products and discuss alternative channel arrangementsLO4 Discuss the Ebook Marketing (10th edition): Part 2 issues that influence channel strategyLO5 Describe the different channel relationship types and their unique costs and benefitsLO 6 Explain channel lEbook Marketing (10th edition): Part 2
eadership, conflict, and partneringLO7 Discuss channels and distribution decisions in global marketsLO& Identify the special problems and opportunitiePARTDistributionDecisionsMarketing Channels 375Supply Cham Management 403Retailing 438W.ZJ-AH AB3U. HAKJHISICXXFHOTO INTERNATIONAL IMG.374Learning Out Ebook Marketing (10th edition): Part 2nterdependent organizations that ease the transfer of ownership as products move from producer to business user or consumerchannel membersAll partes in the marketing channel that negotiate with one another. buy and sell products, and facilitate the change of ownership between buyer and seller in the Ebook Marketing (10th edition): Part 2 course of moving the product from the manufacturer into the hands of the final consumer.The term channel is derived from the Latin word canah's, whicEbook Marketing (10th edition): Part 2
h means canal. A marketing channel can be viewed as a large canal or pipeline through which products, their ownership, communication, financing and paPARTDistributionDecisionsMarketing Channels 375Supply Cham Management 403Retailing 438W.ZJ-AH AB3U. HAKJHISICXXFHOTO INTERNATIONAL IMG.374Learning Out Ebook Marketing (10th edition): Part 2terdependent organizations that are involved in the process of making a product or service available for use or consumption by end customers or business users. Marketing channels facilitate the physical movement of goods from location to location, thus representing "place" or "distribution" in the m Ebook Marketing (10th edition): Part 2arketing mix (product, price, promotion, and place) and encompassing the processes involved in getting the right product to the right place at the rigEbook Marketing (10th edition): Part 2
ht time.Many different types of organizations participate in marketing channels. Channel members (wholesalers, distributors, and retailers, also sometPARTDistributionDecisionsMarketing Channels 375Supply Cham Management 403Retailing 438W.ZJ-AH AB3U. HAKJHISICXXFHOTO INTERNATIONAL IMG.374Learning Out Ebook Marketing (10th edition): Part 2p between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer. As products move through channels, channel members facilitate the distribution process by providing specialization and division of labor, overcoming discrepancies, and providing Ebook Marketing (10th edition): Part 2 contact efficiency.PROVIDING SPECIALIZATION AND DIVISION OF LABORAccording to the concept of specialization and division of labor, breaking down a coEbook Marketing (10th edition): Part 2
mplex task into smaller, simpler ones and allocating them to specialists will create greater efficiency and lower average production costs. ManufacturPARTDistributionDecisionsMarketing Channels 375Supply Cham Management 403Retailing 438W.ZJ-AH AB3U. HAKJHISICXXFHOTO INTERNATIONAL IMG.374Learning Out Ebook Marketing (10th edition): Part 2 also attain economies of scale through specialization and divi-Using the following scale, indicate your opinions on the linos before the items12345D I * T It 1 II UTI o N DecisionsMarketing channels aid in overcoming discrepancies of quantity, like the one suggested by Ulis ad for IBM customer rela Ebook Marketing (10th edition): Part 2tionship management software.Strongly disagreeStrongly agree—I would prefer to be a leader.PARTDistributionDecisionsMarketing Channels 375Supply Cham Management 403Retailing 438W.ZJ-AH AB3U. HAKJHISICXXFHOTO INTERNATIONAL IMG.374Learning OutPARTDistributionDecisionsMarketing Channels 375Supply Cham Management 403Retailing 438W.ZJ-AH AB3U. HAKJHISICXXFHOTO INTERNATIONAL IMG.374Learning OutGọi ngay
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