Ebook Research methods for business (7/E): Part 2
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Ebook Research methods for business (7/E): Part 2
www.downloadslide.netCHAPTER 10Experimental designsLEARNING OBJECTIVESAfter completing Chapter 10, you should be able to:1Describe lab experiments and Ebook Research methods for business (7/E): Part 2d discuss the internal and external validity of this type of experiment.2Describe field experiments and discuss the internal and external validity of this type of experiment.3Describe, discuss, and identify threats to internal and external validity and make a trade-off between internal and external Ebook Research methods for business (7/E): Part 2validity.4Describe the different types of experimental designs.5Discuss when and why simulation might be a good alternative to lab and field experimenEbook Research methods for business (7/E): Part 2
ts.6Discuss the role of the manager in experimental designs.7Discuss the role of ethics in experimental designs.INTRODUCTIONIn Chapter 6, we examined www.downloadslide.netCHAPTER 10Experimental designsLEARNING OBJECTIVESAfter completing Chapter 10, you should be able to:1Describe lab experiments and Ebook Research methods for business (7/E): Part 2n deductive research where the researcher is interested in establishing cause-and-effect relationships. In the last three chapters we discussed non-experimental approaches to primary data collection. In this chapter we look at experimental designs.Consider the following three scenarios.165www.downlo Ebook Research methods for business (7/E): Part 2adslide.nethttps://khothuvien.cori!166 RESEARCH METHODS FOR BUSINESS' EXAMPLE 'Cause-ancbeffect relationship after randomizationScenario A A manufactuEbook Research methods for business (7/E): Part 2
rer of luxury cars has decided to launch a global brand communications cam paign to reinforce the image of its cars. An 18-month campaign is scheduledwww.downloadslide.netCHAPTER 10Experimental designsLEARNING OBJECTIVESAfter completing Chapter 10, you should be able to:1Describe lab experiments and Ebook Research methods for business (7/E): Part 2ncy developed three different campaign concepts, lb determine which of these concepts is most effective, the car manufacturer wants to test their effects on the brands image. But how can the car manufacturer test the effectiveness of these concepts?Scenario B A study of absenteeism and the steps tak Ebook Research methods for business (7/E): Part 2en to curb it indicates that companies use the following incentives to reduce it:14% give bonus days;39% offer cash;39% present recognition awards;4%Ebook Research methods for business (7/E): Part 2
award prizes; and4% pursue other strategies.Asked about their effectiveness,22% of the companies said they were very effective;66% said they were somewww.downloadslide.netCHAPTER 10Experimental designsLEARNING OBJECTIVESAfter completing Chapter 10, you should be able to:1Describe lab experiments and Ebook Research methods for business (7/E): Part 2 cause people not to absent themselves? What particular incenlive(s) did the 22% of companies that found their strategies to be “very effective” offer? Is (here a direct causal connection between one or two specific incentives and absenteeism?The dagger effect of layoffs is that there is a sharp dro Ebook Research methods for business (7/E): Part 2p in the commitment of workers who are retained, even though they might well understand the logic of the reduction in the workforce.Does layoff reallyEbook Research methods for business (7/E): Part 2
cause employee commitment to drop off, or is something else operating in this situation?The answers to the questions raised in Scenarios A, B, and c www.downloadslide.netCHAPTER 10Experimental designsLEARNING OBJECTIVESAfter completing Chapter 10, you should be able to:1Describe lab experiments and Ebook Research methods for business (7/E): Part 2ss lab experiments and field experiments in detail. Experimental designs, as we know, are set up to examine possible causc-and-cffect relationships among variables, in contrast to correlational studies, which examine the relationships among variables without necessarily trying to establish if one va Ebook Research methods for business (7/E): Part 2riable causes another.www.downloadslide.netwww.downloadslide.netCHAPTER 10Experimental designsLEARNING OBJECTIVESAfter completing Chapter 10, you should be able to:1Describe lab experiments andwww.downloadslide.netCHAPTER 10Experimental designsLEARNING OBJECTIVESAfter completing Chapter 10, you should be able to:1Describe lab experiments andGọi ngay
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