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Irrationality in health care what behavioral economics reveals about what we do and why

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Irrationality in health care what behavioral economics reveals about what we do and why

IRRATIONALITY I HEALTH CAREWhat Behavioral Economics Reveals About What We Do and WhyDOUGUXS E. HOUGHIrrationality in Health CareWhat Behavioral Econo

Irrationality in health care what behavioral economics reveals about what we do and whyomics RevealsAbout What We Do and whyDouglas E. Houghs T A N 1 o R D ICON o M ICS AND 1 1 N A N c EAn imprint of Stanford University Press Stanford, C

aliforniaStanford University PressStanford, CaliforniaSong lyrics at rhe beginning of Chapter 8:The Song That Goes LikeFrom MONTY PYTHON’S SPAMALOTLyr Irrationality in health care what behavioral economics reveals about what we do and why

ics by Eric IdleMusic by John Du Prez and Eric IdleCopyright © 2005 Rutsongs Music and Ocean MusicAll Rights Reserved Used by PermissionReprinted by P

Irrationality in health care what behavioral economics reveals about what we do and why

ermission of Hal Leonard Corporation©2013 by rhe Board of Trustees of the Leland Stanford Junior University.All rights reserved.No part of this book m

IRRATIONALITY I HEALTH CAREWhat Behavioral Economics Reveals About What We Do and WhyDOUGUXS E. HOUGHIrrationality in Health CareWhat Behavioral Econo

Irrationality in health care what behavioral economics reveals about what we do and whyrage or retrieval system without the prior written permission of Stanford University Press.Special discounts for bulk quantities of Stanford Economics

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Irrationality in health care what behavioral economics reveals about what we do and why

val-quality paperLibrary of Congress Cataloging-in-Publication DataHough, Douglas E., author.Irrationality in health care : what behavioral economics

IRRATIONALITY I HEALTH CAREWhat Behavioral Economics Reveals About What We Do and WhyDOUGUXS E. HOUGHIrrationality in Health CareWhat Behavioral Econo

Irrationality in health care what behavioral economics reveals about what we do and why Medical economics—United States. 2. Medical care—United States.3. Health behavior—United States. 4. Economics—Psychological aspects.I. Title.RA410.53

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IRRATIONALITY I HEALTH CAREWhat Behavioral Economics Reveals About What We Do and WhyDOUGUXS E. HOUGHIrrationality in Health CareWhat Behavioral Econo

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