Test bank and solution ch02 adapting your message to your audience (1)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Test bank and solution ch02 adapting your message to your audience (1)
Test bank and solution ch02 adapting your message to your audience (1)
Chapter 02 - Adapting Your Message to Your AudienceChapter 2: Adapting Your Message to Your Audience1.Description of BAC Chapter 2This chapter introdu Test bank and solution ch02 adapting your message to your audience (1)uces students to audience analysis and channels of communication to reach audiences. In addition to identifying five layers of audiences, the chapter discusses specific strategies for adapting messages to different types of audiences and how to identify and develop audience benefits. Students should Test bank and solution ch02 adapting your message to your audience (1) return to the concepts in Chapter 2 throughout the semester as they analyze audiences for the messages they write and the presentations they deliver.Test bank and solution ch02 adapting your message to your audience (1)
The student learning objectives include:•Understanding ways to analyze different kinds of audiences (e.g., individuals, groups, organizations).•ChoosiChapter 02 - Adapting Your Message to Your AudienceChapter 2: Adapting Your Message to Your Audience1.Description of BAC Chapter 2This chapter introdu Test bank and solution ch02 adapting your message to your audience (1)for Chapter 2Stress the following points:• There are five kinds of audiences:o A gatekeeper has the power to stop a message instead of sending It on to other audiences. A gatekeeper therefore controls whether a message even gets to the primaiy audience. Sometimes the supervisor who assigns the messa Test bank and solution ch02 adapting your message to your audience (1)ge IS the gatekeeper: sometimes the gatekeeper is higher in the organization. In some cases, gatekeepers may exist outside the organization.o The primTest bank and solution ch02 adapting your message to your audience (1)
ary audience decides whether to accept your recommendations or acts on the basis of your message. You must reach the primary audience to fulfill your Chapter 02 - Adapting Your Message to Your AudienceChapter 2: Adapting Your Message to Your Audience1.Description of BAC Chapter 2This chapter introdu Test bank and solution ch02 adapting your message to your audience (1)ndary audiences also include lawyers who may use your message—perhaps years later—as evidence of your organization's culture and practices.o The auxiliary audience may encounter the message but will not have to interact with it. This audience includes the "read only" people.o A watchdog audience, th Test bank and solution ch02 adapting your message to your audience (1)ough it does not have the power to stop the message and will not act directly on it. has political, social, or economic power. The watchdog pays44958CTest bank and solution ch02 adapting your message to your audience (1)
hapter 02 - Adapting Your Message to Your Audienceclose attention to the transaction between you and the primary audience and may base future actions Chapter 02 - Adapting Your Message to Your AudienceChapter 2: Adapting Your Message to Your Audience1.Description of BAC Chapter 2This chapter introdu Test bank and solution ch02 adapting your message to your audience (1) detail, organization, level of formality, and use of technical terms and theory.•A discourse community is a group of people who share assumptions about what channels, formats, and styles to use for communication, what topics to discuss and how to discuss them, and what constitutes evidence.•A commu Test bank and solution ch02 adapting your message to your audience (1)nication channel IS the means by which you convey your message to an audience.•The following questions provide a framework for audience analysis:1.WhaTest bank and solution ch02 adapting your message to your audience (1)
t will the audience's initial reaction be to the message?2.How much information does the audience need?3.What obstacles must you overcome?4.What positChapter 02 - Adapting Your Message to Your AudienceChapter 2: Adapting Your Message to Your Audience1.Description of BAC Chapter 2This chapter introdu Test bank and solution ch02 adapting your message to your audience (1)ill the audience use the document?•Audience benefits are advantages that the reader gets by using your sen ices, buying your products, following your policies, or adopting your ideas. Benefits can exist for policies and ideas as well as for goods and services.•Good benefits areo adapted to the audie Test bank and solution ch02 adapting your message to your audience (1)nce.o based on intrinsic rather than extrinsic motivators.o supported by clear logic and explained in adequate detail.o phrased m you-attitude.•To creTest bank and solution ch02 adapting your message to your audience (1)
ate audience benefitsChapter 02 - Adapting Your Message to Your AudienceChapter 2: Adapting Your Message to Your Audience1.Description of BAC Chapter 2This chapter introduChapter 02 - Adapting Your Message to Your AudienceChapter 2: Adapting Your Message to Your Audience1.Description of BAC Chapter 2This chapter introduGọi ngay
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