(LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam
(LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam
VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —UMHHMiir txt lilt.\<’iNguyen Xu an QuynhRESEARCH AND RECOMMENDATIONS ABOUT MARKETING COM (LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnamMI NICATION OF SECURITIES COMPANIES IN VIET NAMMASTER OF BUSINESS ADMINISTRATION THESISHanoi - 2007VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESSNguyen Xuan ỌuynhRESEARCH AND RECOMMENDATIONS ABOUT MARKETING COMUMCATION OF SECURITIES COMPANIES IN VIET NAMMajor: Business AdministrationCode: 60 (LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam34 05MASTER OF BUSINESS ADMINISTRATION THESISSUPERVISOR: DR. CI1U THANHHanoi - 2007Nguyen Xuan Ọiiynh - Rem ba 4 BusinessHanoi School ofTABLE OF CONTE(LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam
NTACKNOWLEDGEMENTS.....................................................iABSTRACT............................................................iiTÓM TẢT.VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —UMHHMiir txt lilt.\<’iNguyen Xu an QuynhRESEARCH AND RECOMMENDATIONS ABOUT MARKETING COM (LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam...................................................9CHAPTER 1. THEORY FOUNDATION ABOUT MARKETINGCOMMUNICATIONS..........................................................111.1.General about Marketing Communications........................... 1 11.2.Setting Marketing Communication Strategy for Service (LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnamFirms...121.2.1.Define the Target Audience and Objectives................131.2.2.Divide the Communications Objectives and Target Audiences amongthe Ch(LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam
annels................................................... 151.2.3.Define Communications Messages...........................161.2.4.Put the CommunicatiVIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —UMHHMiir txt lilt.\<’iNguyen Xu an QuynhRESEARCH AND RECOMMENDATIONS ABOUT MARKETING COM (LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnam....................191.3.2.Public Relations.........................................271.3.3.Personal Selling.........................................29 (LUẬN văn THẠC sĩ) research and recommendations about marketing comunication of securities companies in vietnamVIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS— H s B —UMHHMiir txt lilt.\<’iNguyen Xu an QuynhRESEARCH AND RECOMMENDATIONS ABOUT MARKETING COMGọi ngay
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