Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks
Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKING WEBSITE SERVICE IN CREATING C Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banksCUSTOMER VALUE -EVIDENCE FROM VIETNAMESE COMERCIAL BANKSID:21120004MASTER OF BUSINESS (Honours)Ho Chi Minh Citv - Year 2014ACKNOWLEDGEMENTAt the first of my thesis, I would like to thank all people who made this thesis possible and an unforgettable experience for my studying. Especially. I would lik Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial bankse to send my deep thanks to Dr. Pham Ngoc Thuy - my research supervisor, for her thoughtful guidance and advice, recommendations from research proposaLuận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks
l to thesis report. I really appreciate her patience during the whole instructing process for me to be able to complete this study despite some locatiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKING WEBSITE SERVICE IN CREATING C Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial bankss thesis. Completing this work would have been all the most difficult were it not for the support and friendship provided by the all of those members.Last but not the least: I would like to thank my family. I also wish thank all people who spent through their time and generous support made this thes Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banksis project. I cannot complete this thesis without all those supports.41913Ho Chi Minh City. Viet NamNGUYEN XU AN HIEUiiABSTRACTThe banking products anLuận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks
d senices has developed strongly in recent years, to be delivered to customers quickly, online. 24 consecutive hours per day and 7 days per week. ThesUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKING WEBSITE SERVICE IN CREATING C Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks telephone, mobile phone ... (e-banking services).There are many research that investigated the impact of web site design on users' behavior or the web layout effects on consumer behavior in the context of web retail banking. However, similar studies on banking website in Viet Nam are still limited, Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks this study was expanded by viewing tools of the banking website as alternative human resources in the provision of products and services to the markeLuận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks
t, there is a specific market Vietnam.The study was carried out with 2 stages, preliminary research to discover, edit and perfect scale of concepts inUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKING WEBSITE SERVICE IN CREATING C Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banksg banking website in Vietnam.The results of the data analysis contributes to the body of knowledge by demonstrating the above factors are critical in creating customer perceived value in a developing country context. The implications of the results form is a good basis for providing practical recomm Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banksendations to leaders of Vietnamese Banks, and directions for further workKey words: Resource - Based view. Customer perceived value. Usability. ArticlLuận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks
e, Database, Ressposiveness, and Discussion.IllLIST OF TABLETable 3.1: Scales used in the questionnaireTable 4.1: Descriptive Statistics of SampleTablUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKING WEBSITE SERVICE IN CREATING C Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banks dependent variableTable 4.5: Describe the correlation among variableTable 4.6: Multiple Regressions results of Customer Perceived Value to independentTable 4.7: Hypotheses Testing ResultsTable 4.8: Summary results of the hypothesesivLIST OF FIGURES Luận văn thạc sĩ resource based view of banking website service in creating customer value evidence from vietnamese comercial banksUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKING WEBSITE SERVICE IN CREATING CGọi ngay
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