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(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMCDELL EMC.CHIÉN LƯỢC PHÁT TRIỀN SẢN PHÀM ( ÔNG NGHỆ THÔNG TIN MÓI TẠI THỊ TRUÔNG VIỆT NAM. NGHIÊN cứu ĐIỂN HÌNH TRƯỜNG HỢP DELL EMCLUẬN VĂN THẠC SĨ QUẢ

N TRỊ KINH DOANHHÀNỌI-2018ĐẠI IIỌC ỌUÔC GIA HÀ NỌI KHOA QUẢN 1 RỊ VÀ KINH DOANHNGUYÊN Till PHƯƠNG THÀOsTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VI (LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

ETN AM MARKET. CASE STUDY OF DELL EMC.CHIẾN LƯỢC PHÁT TRIỀN SẢN PHẢM C ÔNG NGHỆ THÔNG TIN MỚI TẠI THỊ T RƯỜNG VIẸT N AM. NGHIÊN CỨƯ DIÊN HÌNH TRƯỜNG H

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

ỢP DELL EMCC huyên ngành: Ọuân tộ kinh doanh Mã số: 60 34 01 02LUẠN VÀN THẠC sĩ ỌUÃN TRỊ KINH DOANHNGƯỜI HƯỞNG DÁN KHOA HỌC: PGS.TS. NGUYÊN \TẸT KHÔIH

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMCll efforts that helps me proceeding smoothly through all the modules and reaching this final one. The completion of this paper is emotionally apprecia

ted by the support of all parties.Firstly. I would like to say thanks to all my lecturers and members of the HSB that provide me with constructive kno (LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

wledge and support me with enthusiastic ideas. Importantly. I would like to send my special thanks to Ass. Pro. Nguyen Viet Khoi with his constructive

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

and enthusiastic advices, suggestions and supports during my researching.Furthermore, I also want to express my warm thanks to all the survey partici

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMCbe achieved.Last but not least, I would like to thanks my family who has supported me with strong encouragements during my studying period.Thank you.H

anoi, February 2018.The Author1ABSTRACTThis research, on the understanding of the importance of launching programs for new IT products in local market (LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

, is keen on comprehending demands of customers and marketing envhonmenl in the case of IT industry with the use of IT products within the Vietnam con

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

text, rhe level of exploiting IT products for information management including security and backup is thought to be low by which the space for IT prov

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMCinformation, marketing environment of Vietnam and potential of Dell EMC in launching new IT products to Vietnam market to propose empirical tactics in

projecting marketing mix plan.The paper attempts to comprehend components of marketing plan including marketing environment through PESTEL. Five forc (LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

es, competition analysis. Marketing mix of 7Ps are mentioned as the core premise to formulate the conceptual framework including marketing offerings a

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

nd efforts. With the analysis of giving empirical observation and subjective meanings in project marketing mix plan, the paper is started with firstly

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMCrises in Vietnam market as the empirical client-based information; and lastly after having the picture of marketing environment. the author with her e

xperiences and discussions with 5 IT managers to dig deep in each cause for meaningful recommendations. In the current context of Vietnam, the general (LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

ization in launching new IT products should be focused on small and medium private and foreign-owned enterprises who have market scope of national-wid

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

e oriiwith import export'international dealing activities. Manufacturing and commercial, trading are two pointed focuses. Although the focus is not ma

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

(LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMCing marketing mix plan along with the mentioning of risk analysis is proposed with the expectations of giving tactics for the successful launching of

new IT products in the Vietnam market.iiiT ABLE OF CONTENTACKNOWLEDGEMENT.............................................iABSTRACT....................... (LUẬN văn THẠC sĩ) strategy of developing new IT products to the vietnam market case study of dell EMC

............................iiTABLE OF CONTENT...........................................iv

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHNGUYÊN THỊ PHƯƠNG THẢOSTRATEGY OF DEVELOPING NEW IT PRODUCTS TO THE VIETNAM MARKET. CASE STUDY OF D

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