Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RES Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnamSPONSIBILITY TOWARD CONSUMERS' TRUST, ATTITUDE AND PURCHASE INTENTION: EVIDENCE FROM VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City-Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RESPONS Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnamIBILITY TOWARD CONSUMERS' TRUST, ATTITUDE AND PURCHASE INTENTION: EVIDENCE FROM VIETNAMID:22130062MASTER OF BUSINESS (Honours)SUPERVISOR: DR. NGUYEN TLuận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
HI MAI TRANGHo Chi Minh City - Year 2015Acknowledgement1 his final thesis concluded my academic study al University of Economics IIo Chi Minh City on UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RES Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnamnd to conduct this final research. With this work. I have gained a good knowledge of Corporate Social Responsibility (CSR), which IS a new field of study. Nonetheless, it has received noticeable attention from the academics and scholars for its recognized roles in the economy. I hope this study will Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam be beneficial to the companies when it comes to (’SR related decisions.I offer my sincere appreciation for the invaluable learning opportunities provLuận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
ided by the committee during thesis process. I would like to personally express my gratitude to Dr Nguyen Thi Mai Trang who has actively guided and prUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RES Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnamdeeply grateful to my course mate Ms. Nguyen Thi Ha. who IS resourcefulness to me. My family, especially my wife, deserves special thanks for their valueless contribution to my education, upbringing and my life in general.I ran Thanh Dang SonAbstractCorporate social responsibility (“CSR”) is current Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnamly becoming an emerging trend in many developing countries over the world. Although the concept of CSR is a very new-born and unfamiliar with many peoLuận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
ple; however, Vietnamese consumers have recently demonstrated their perceptions of CSR through their environmental concerns, their “go-green” protectiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RES Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnamve research is to examine the factors that encourage Vietnamese consumers’ purchase intention toward ('SR enterprises' products. I he research is to develop hypothetically suitable theoretical model that is then empirically tested through an internet survey of 224 respondents in Vietnam, rhe respond Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnaments arc chosen from diverse backgrounds. Structural Equation Modeling technique is deployed in this study, rhe results show that Vietnamese consumersLuận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
’ CSR perceptions and their trust of CSR have positively relationship with their attitude toward firm and their purchasing intention toward products oUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RES Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietname research.TABLE OF CONTENTSCHAPTER 1:INTRODUCTION.......................................1I. I.RESEARCH B ACKGROĨ ĨND...............................I1.2.RESEARCH OBJECTIVE...................................11.3.SCOPE OF THE RESEARCH................................51.4.STGNIFTCANCF. OF THF. STI JDY.. Luận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam......................51.5.STRUCTURES OF THE RESEARCH...........................7CHAPTER 2: LITERATURE REVIEW.................................8IntroduLuận văn thạc sĩ the study of consumers perceptions of corporate social responsibility toward consumers trust, attiude and purchase intention, evidence from vietnam
ction.................................................82.1.CORPORATE SOCIAL RESPONSIBILITY (“CSR”)..............82.2.PURCHASE INTENTION...............UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RESUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN THANH DANG SONTHE STUDY OF CONSUMERS' PERCEPTIONS OF CORPORATE SOCIAL RESGọi ngay
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