Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

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Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

UNIVERSITY OF ECONOMICS HO CI II MINH CITYInternational School of BusinesslnKr-»0»n>i Ỉ

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company TABLES: A CASE OF SCHOOL OUTFITTERS COMPANYMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City, Year 2020UNIVERSITY OF ECONOMICS HO CHI MINH CITYIntern

ational School of BusinessUEHOWKMH oln»r-x*oc«-\*l 5 Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

ASTER OF BUSINESS ADMINISTRATION SUPERVISOR: DR. NGUYEN Tin MAI TRANGHo Chi Minh City, Year 2020EXECUTIVE SUMMARYThe United States (US) education mark

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

et has been robust for more than twenty years. This includes the furniture, fixture and equipment industry also known as FFE. A core set of products w

UNIVERSITY OF ECONOMICS HO CI II MINH CITYInternational School of BusinesslnKr-»0»n>i Ỉ

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters companytudent population growth, the need to replace old school buildings, and the belief that education pedagogies need to change.The student population has

grown significantly and also there has been a significant increase in immigration. Tills increase in preschool to 12 grade students pushed the limits Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

of the existing education infrastructure. That is, there have been more students than the existing school buildings could handle. Students no longer

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

had a place to sit within existing classrooms. This forced temporary' classrooms to be built and then completely new buildings to be built. Consequent

UNIVERSITY OF ECONOMICS HO CI II MINH CITYInternational School of BusinesslnKr-»0»n>i Ỉ

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company lecture style classroom was no longer favored, no longer believed to be effective. Parents and teachers both started expecting education buildings an

d classrooms to look modern and use new teaching styles. New styles such as project based learning, collaborative learning, etc. were also driving the Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

design and purchase of new FFE.These factors led to an increase in companies manufacturing and selling FFE. The nature of schools being distributed w

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

ithin urban and rural school systems across the US led to many small FFE dealers. Some manufacturers were well known and grew to supply the many FFE d

UNIVERSITY OF ECONOMICS HO CI II MINH CITYInternational School of BusinesslnKr-»0»n>i Ỉ

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters companyedium sized dealers.The fragmented nature of the dealers created a lot of competition even with the growth in the school market. Dealers were often pu

shed to give lower prices to capture a customer's order. This competition led to lower margin dollars in total. However most1of the loss in margin hap Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

pened with dealers, not w ilh manufacturers. This forced innovations and difficult choices for their business models.2ACKNOWLEDGEMENTSThis study was c

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

onducted as my thesis for Master of Business Administration program. I would like to express my sincere gratitude to my supervisor Nguyen Thi Mai Tran

UNIVERSITY OF ECONOMICS HO CI II MINH CITYInternational School of BusinesslnKr-»0»n>i Ỉ

Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters companyalso goes to School Outfitters' representatives for their continuous support and encouragement, to my family and friends for greatly supporting me in

completing this research.3TABLE OF CONTENTSEXECUTIVE SUMMARY...............................................................1ACKNOWLEDGEMENTS.......... Luận văn thạc sĩ unexpected margin of learniture tables a case of school outfitters company

......................................................3LIST OF TABLES..............................................................6

UNIVERSITY OF ECONOMICS HO CI II MINH CITYInternational School of BusinesslnKr-»0»n>i Ỉ