Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa city
Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa city
UNIVERSITY OF ECONOMICS HO cm MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IN Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityN BIEN HOA CITYMASTER O1 BUSINESS (Honours)Ho ('hi Minh City-Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASE ORGANIC VEGETABLE:A STUDY IN BIEN HOA CITYID: 22120024MASTER OF BUSINESS (Honours)SUPERVISOR: DR. LE NGUYE Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityN HAUHo Chi Minh City - Year 2014ABSTRACTOrganic vegetables were produced with the majority of the projects directed towards export, but in recent yeaLuận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa city
rs, the demand of organic vegetables in domestic market is increasing, driven by consumer higher standard of requirements, safety and quality focus anUNIVERSITY OF ECONOMICS HO cm MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IN Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityganic vegetable. Advantages of organic vegetable are indicated as good for health, more tasty for users while disadvantages are not easy to buy and not enough species for choices. Given both the motives and barriers of purchasing organic vegetable, the study aims to identify the most influence facto Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityrs that affect consumers' willingness to purchase towards organic vegetables in Vietnam, precisely in Bien Hoa City.Besides the demographic characteriLuận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa city
stics of consumers such as age. educational level, monthly expense for food, presence of children in the family, that affect their willingness to purcUNIVERSITY OF ECONOMICS HO cm MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IN Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityurchase organic vegetable of Bien Hoa consumers. Field interviews conducted in a random selected sample consisted of 230 family food buyers in August and September of 2014. through a selfadministered structured questionnaire. Frequencies, descriptive statistics, principal components analysis and mul Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa citytiple regression were used for data analysis to identify factors that affect people in preferring consuming organic vegetables. The results revealed tLuận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa city
hree factors having most influence on consumers' willingness to buy organic vegetables: (1) Price, (2) Awareness of Benefits and (3) Subjective Norms.UNIVERSITY OF ECONOMICS HO cm MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IN Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityTSABSTRACT.............................................................0CHAPTER 1.INTRODUCTION...........................................51.1.Background...................................................51.2.Problem statement............................................61.3.Research objectives and ai Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityms.................................71.4.Thesis structure.............................................7CH APTER 2.LITERATURE REVIEW....................Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa city
..................92.1.Theoretical review: Theory of Planned Behavior...............92.2.Buying motives and buying barriers of organic vegetable.....1UNIVERSITY OF ECONOMICS HO cm MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IN Luận văn thạc sĩ willingness to buy organic vegetable , a study in bien hoa cityrns..........................................142.3.3.Subjective Norms.........................................14UNIVERSITY OF ECONOMICS HO cm MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY INGọi ngay
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