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Nội dung chi tiết: (Luận văn tốt nghiệp) dm in fashion industry

(Luận văn tốt nghiệp) dm in fashion industry

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industryr name and products to the customers. With the development of modern technology and internet, branding becomes more easily in the lately year.I would

like to express my deep gratitude to Mr. Pham Hoang Cuong for guiding me and helping me to complete this project. 1 hope that through the project, I w (Luận văn tốt nghiệp) dm in fashion industry

ill receive the comments and suggestions from teachers so that my project would be more complete.Nowadays, consumers having more tendency to shop onli

(Luận văn tốt nghiệp) dm in fashion industry

ne through website or social network such as Facebook, Google, Shopcc... instead of coming to store directly. People see that shopping online can help

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industry focus on marketing online to increase profits. I lowever, according to the life style change in modern living, people not only attracted by the quali

ty of the product but also the visual of the brand. Wearing the high standard brand make people feel more fashionable and be more unique especially wh (Luận văn tốt nghiệp) dm in fashion industry

ich the brand has the product’s limited edition. And so on, every local brand now not only want to sell as much as possible but also want the customer

(Luận văn tốt nghiệp) dm in fashion industry

loyally and trustworthy. So many ways had come out to improve that and as my result, brands choose to spent lots of money on advertising online that

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industry most common tools used.In today’s day and age. Digital Marketing has become an intrinsic part of everybody’s life. Right from personal use to profess

ional use. Digital marketing is a playground for people to keep their lives updated as well as to network with potential clients which will help their (Luận văn tốt nghiệp) dm in fashion industry

business grow. Vietnam is the second largest country with over 462 million internet users. With a massive internet, population comes the opportunity

(Luận văn tốt nghiệp) dm in fashion industry

for business owners to network with potential customers. This is one huge reason why Digital Marketing has emerged as one of the most sought-after pro

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industryine customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers a

re increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.Research methodologyIn order to (Luận văn tốt nghiệp) dm in fashion industry

accomplish the above objectives, an attempt has been made to study the importance of digital marketing in business. For the research work, the statis

(Luận văn tốt nghiệp) dm in fashion industry

tical data was collected from the secondary sources like published and unpublished data collected from different organizations, agencies, and websites

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industryIES OF DM1. Definition of DMDigital Marketing is the marketing of goods or services by using digital tools, mainly on the Internet, but also containin

g smart phones, display advertising and many other digital medium.The development of DM since 1990s and 2000s has changed the way brands and company u (Luận văn tốt nghiệp) dm in fashion industry

se technology for marketing. As digital platforms arc increasingly incorporated into marketing plans and everyday life, and as people use digital devi

(Luận văn tốt nghiệp) dm in fashion industry

ces instead of directly visiting physical shops, digital marketing campaigns arc becoming more prevalent and efficient. Digital marketing methods such

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industrydata-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e-books,

and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that (Luận văn tốt nghiệp) dm in fashion industry

provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.Digital marketers monitor things like what is bein

(Luận văn tốt nghiệp) dm in fashion industry

g viewed, how often and for how long, sales conversions, what content works and doesn’t work. etc. While the Internet is, perhaps, the channel most cl

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industrys, digital television and radio channels, etc.DM vs Traditional Marketing (4ps)The arguing for the topic “Traditional and Digital Marketing which one

fits the need of a company?” is long and lasting.Traditional marketing refers to any type of marketing that is not available online. This include prin (Luận văn tốt nghiệp) dm in fashion industry

t, broadcast, direct mail, phone and outdoor advertising activities like billboards and events. From newspaper to radio, this method of marketing help

(Luận văn tốt nghiệp) dm in fashion industry

s brand reach target audiences. Traditional marketing is an approach in which marketers classify their audience and place ads where their audience sec

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industryng, influencer marketing and video marketing.There are some disadvantages to offline marketing. First of all, businesses have little to no interaction

with the consumers that they expect to sell the products to in real lime. Some marketers also see traditional marketing as unreliable. For example, t (Luận văn tốt nghiệp) dm in fashion industry

hey cannot edit or change the content of a print or a billboard once it's out; if marketers recorded the wrong percentage discount on that sale radio

(Luận văn tốt nghiệp) dm in fashion industry

ad you recorded, they can’t change it. Moreover, traditional marketing can be more expensive. For instance, it can cost about $2000-$160000 to run a p

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industryng.Traditional Marketing is still a realistic and crucial tool to market certain businesses. But DM is an increasingly important revenue driver. In fa

ct, a firm businesses reported that half of profit is involve in social selling.Recently, merely half of marketers said they believe DM w ay has a edg (Luận văn tốt nghiệp) dm in fashion industry

e over traditional because of its interaction opens w ith customers. Marketer can havefull control to their audience growth as well as seeing real-tim

(Luận văn tốt nghiệp) dm in fashion industry

e results of each aspect. And with chasing back the promotion of marketing, consumers find the business, brand not the other way around.However. DM st

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

(Luận văn tốt nghiệp) dm in fashion industryhas post scheduled to go live, the only solution is to wait it.6 main types of digital media communications channels which ever)' business should cons

ider as part of digital marketing:1Search marketing•Search engine optimization (SFO)•Paid search Pay-perclick (PPG)•Paid for inclusion feedsOffline co (Luận văn tốt nghiệp) dm in fashion industry

mmunications1Advertising2Personal selling3Sales promotion4PH

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

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