RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
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RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
DUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCDUYTÂNUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTING CONSUMERS’INTENTION BUYING NISSAN S RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYSEDAN CARSIN DA NANG CITYMAJORMENTORSTUDENTCLASSID NUMBER: BUSINESS ADMINISTRATION: PHAM THI THUY MIEN: NGUYEN THI HONG VY: K24PSU-QTH4: 24202114854Da Nang, 2022ABSTRACTThe objective of this research is to determine and measure the influence of factors on the intention to buy Nissan brand cars of cu RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYstomers in Da Nang city. Based on the theoretical basis and review of previous studies at home and abroad, the author has built a proposed research moRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
del and developed the research hypotheses of the topic. Besides, the topic applies a combination of two preliminary and quantitative research methods DUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCDUYTÂNUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTING CONSUMERS’INTENTION BUYING NISSAN S RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYhypothesis, evaluating the suitability of the research model, multivariable regression was used as a basis for evaluating the influence of factors on the intention to buy a Nissan Sedan car of customers in Da Nang city.The research results show that the factors, including: attitude towards attribute RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYs, subjective standards, price perception, perceived behavioral control and brand reputation have a positive influence on purchase intention. Nissan SRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
edan cars of customers in Da Nang city. In which, the subjective norm factor has the same and strongest influence on the intention to buy a Nissan SedDUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCDUYTÂNUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTING CONSUMERS’INTENTION BUYING NISSAN S RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYthe third influencing factor is price perception (normalized beta is 0.256); The fourth influencing factor is perceived behavioral control (with a normalized beta coefficient of 0.2220; and finally, the attitude factor towards the attributes has the weakest influence on the intention to buy a Nisan RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYSedan car (with a normalized beta coefficient of 0.2220;) with a standardized beta coefficient of 0.206) Based on the research results, solutions to iRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
mprove the intention to buy Nissan Sedan cars of customers in Da Nang city in the future were also presented.DISCLAIMERI certify that the attached theDUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCDUYTÂNUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTING CONSUMERS’INTENTION BUYING NISSAN S RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYof the this material, it has not been presented by me for examination in any other course or subject at this or any other institution.I understand that the work submitted may be reproduced and/or communicated for the purpose of detecting plagiarism. I understand that should this declaration be false RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY, I am libel to be penalized under the Duy Tan University regulations.Signature:Date:ACKNOWLEDGEMENTAfter studying and doing research at Duy Tan UniveRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
rsity, I have received attention, help and encouragement from teachers, family, friends and colleagues. Completing this thesis is an opportunity for mDUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCDUYTÂNUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTING CONSUMERS’INTENTION BUYING NISSAN S RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYMien of Duy Tan University’s Faculty of International Education, for spending so much time and enthusiasm in guiding, support me, and accompany me throughout the process of learning and implementing the thesis.rd like to express my gratitude to the faculty members of Duy Tan University’s Faculty of RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYInternational Education for their scientific and technical assistance, as well as for sharing invaluable guidance on protocols, procedures, and formalRESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITY
ities when at school learning and writing.I also would like to express my deep thanks to the Board of Directors, friends, and colleagues for creating DUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCDUYTÂNUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTING CONSUMERS’INTENTION BUYING NISSAN S RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYelt appreciation to my family members who have always been there for me, inspired and helped me bothe physically and mentally, and served as my fulcrum and inspiration in life, work and science study.StudentNguyen Thi Hong VyTABLE OF CONTENTS RESEARCH ON FACTORS AFFECTING CONSUMERS INTENTION BUYING NISSAN SEDAN CARS IN DA NANG CITYDUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISIONDAI HOCDUYTÂNUNDERGRADUATE THESISRESEARCH ON FACTORS AFFECTING CONSUMERS’INTENTION BUYING NISSAN SGọi ngay
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