Antecedents of consumer’s choice of fresh apples in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Antecedents of consumer’s choice of fresh apples in vietnam
Antecedents of consumer’s choice of fresh apples in vietnam
VIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMAS Antecedents of consumer’s choice of fresh apples in vietnam STER THESISBUSINESS ADMINISTRATIONVIETNAM NA1 ION Al. UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITY.....oOo.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICE OF FRESH APPLES IN VIETNAMMAJOR: BUSINESS ADMINISTRATIONCODE: 8340101.01.RESEARCH SUPERVISORS:PROF. DR. KURATA HIS ASHIDR. DO XUAN TRUONGHanoi Antecedents of consumer’s choice of fresh apples in vietnam , 2021ABSTRACTNowadays lhe living standard in Vietnam has increased, consumers’ behaviors toward food have shifted to high-quality food to protect theAntecedents of consumer’s choice of fresh apples in vietnam
ir health. Since the Vietnamese market provides imported fresh apples from different countries of origin, the consumers have to face a matter to decidVIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMAS Antecedents of consumer’s choice of fresh apples in vietnam the market, it is very important for the marketers retailers to understand the apple consumers well. Thus, this study investigated antecedents of consumer's choice of fresh apples to explore how the Vietnamese consumers choose the origin of Envy apples between the USA and New Zealand which are the t Antecedents of consumer’s choice of fresh apples in vietnam wo biggest exporters of apples in Vietnam. The reason for choosing Envy apples is because this type of apple is very common and the most favorable byAntecedents of consumer’s choice of fresh apples in vietnam
the buyers, they can be imported from only the two aforementioned countries of origin. Besides descriptive analysis, this study applied exploratory faVIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMAS Antecedents of consumer’s choice of fresh apples in vietnam ecific factors affect Vietnamese consumers’ choice of New Zealand's Envy apples compared to the U.S's Envy apples. The result of the study showed that the factors of Health consciousness and Food safety concern have statistically significantly positive influence on the consumer's choice of New-Zeala Antecedents of consumer’s choice of fresh apples in vietnam nd's Envy apples; in contrast, the other factors including Promotion. Income and Country of origin image have negative impacts on their choice. TherefAntecedents of consumer’s choice of fresh apples in vietnam
ore, when consumers pay more attention to promotion, country image and their income, theymore likely choose the USA’s apples. The results can be used VIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMAS Antecedents of consumer’s choice of fresh apples in vietnam an effective marketing strategy and forecast the apple demand to meet the consumers' needs and wants. By applying the findings into practices, that also helps improve the performance of the apple market in Vietnam.Keywords: Consumer’s behavior, consumer's choice, food safety concern, price, perceive Antecedents of consumer’s choice of fresh apples in vietnam d quality, perceived value. health consciousness, promotion, country of origin image.ACKNOWLEDGEMENTIllis research was conducted by a student of the MAntecedents of consumer’s choice of fresh apples in vietnam
BA program at Vietnam Japan University (VJU), a member of Vietnam National University.First and foremost, I would like to have some words to express mVIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMAS Antecedents of consumer’s choice of fresh apples in vietnam to the workforce happily and enjoyably. However, after a few years of work. I found that I needed to boost up my knowledge and skills in business. Then, 1 tried to look for many different types of MBA programs in Vietnam and overseas. 1 was lucky to have a friend who used to be a third -intake stude Antecedents of consumer’s choice of fresh apples in vietnam nt of VJU. She introduced me to the school. After getting great support from VJU staff. 1 decided to join the MBA program.Over the last 2 veal's. VJUAntecedents of consumer’s choice of fresh apples in vietnam
has been my second home with great teachers, assistants, and classmates. It is an unforgettable memory of my school life. Every’ time, when I have strVIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMAS Antecedents of consumer’s choice of fresh apples in vietnam have never completed without support from whom 1 would like to sincerely thank to:First of all, I am deeply thankful to my professor supervisors Prof. [)r. Kurata Hishashi, Dr. Do Xuan Truong; advisors Prof. Yoshiki Matsui and Prof. Dr. Motonari Tanabu for their expert guidance, understanding, and e Antecedents of consumer’s choice of fresh apples in vietnam ncouragement throughout my study and research. All Professors have instnicted me step by step giving me valuable and meaningtill advice and inspired cAntecedents of consumer’s choice of fresh apples in vietnam
ritical ideas for my thesis.I also want to express my sincere thanks to the IPO staff of Yokohama National University who always helped me during fourVIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMAS Antecedents of consumer’s choice of fresh apples in vietnam shifumi Hino. JICA expert cum and other VJU’s MBA program teachers who devotedly provided insight and expertise that greatly advised and assisted me during the master program. I cannot say more thanks to the MBA program's Assistants who gave me extremely efficient support to complete this experience Antecedents of consumer’s choice of fresh apples in vietnam . I also thank my classmates of VJU’s MBA program for their invaluable assistance in helping me during the data collection process and others.TABLE OFAntecedents of consumer’s choice of fresh apples in vietnam
CONTENTABSTRACTVIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMASVIETNAM NATIONAL UNIVERSITY, HA NOIVIETNAM JAPAN UNIVERSITY.....0O0.....NGUYEN THI THUONGANTECEDENTS OF CONSUMER’S CHOICEOF FRESH APPLES IN VIETNAMMASGọi ngay
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