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Chapter 04 Consumer Behaviour

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Nội dung chi tiết: Chapter 04 Consumer Behaviour

Chapter 04 Consumer Behaviour

chapter 04 - Consumer BehaviourChapter 04Consumer BehaviourMultiple Choice Questions1.Consumer decision process model represents...A.Steps consumers g

Chapter 04 Consumer Behaviour go through during a purchaseB.Process that consumers go through in a store to make a final purchase decisionc. Process that companies go through to co

nvince customer to make a purchaseD.Factors that target market consider to make a purchase decisionE.Steps that consumer go through before, during, an Chapter 04 Consumer Behaviour

d after making purchases.The consumer decision process model represents steps before, during, and after making purchases that consumer go through.Acc-

Chapter 04 Consumer Behaviour

essjbdrft'.- Keyboard NavigationBlooms Rtv.v-'lixvDifficulty: ModerateLearning Ofyective: Ừ4-Ỡ1 Describe the steps in rhe consumer hiộíný decision pro

chapter 04 - Consumer BehaviourChapter 04Consumer BehaviourMultiple Choice Questions1.Consumer decision process model represents...A.Steps consumers g

Chapter 04 Consumer Behaviour needsB.Functional needsc. Safety needsD.Physiological needsE.Psychological needsFunctional needs pertain to the performance of a product or service.

The consumer decision process begins when consumers recognize they have an unsatisfied need and want to go from their needy state to a different, desi Chapter 04 Consumer Behaviour

red state.45017Chapter 04 - Consumer BehaviourAccessibility: Keyboard NavigationBlooms: RememberDifficulty: EasyLearning Objective: (M-02 Describe rhe

Chapter 04 Consumer Behaviour

steps in rhe consumer buying decision process.Topic: Ơ4-O2 Step 2: Need Recognition3.The personal gratification that consumers associate with a produ

chapter 04 - Consumer BehaviourChapter 04Consumer BehaviourMultiple Choice Questions1.Consumer decision process model represents...A.Steps consumers g

Chapter 04 Consumer Behaviour the personal gratification consumers associate with a product and/or service. If consumers pay sảoo to SI.500 for shoes of a particular brand, they ar

e most likely seeking a way to satisfy their psychological needs. Chapter 04 Consumer Behaviour

chapter 04 - Consumer BehaviourChapter 04Consumer BehaviourMultiple Choice Questions1.Consumer decision process model represents...A.Steps consumers g

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