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Chapter 10 Services: The Intangible Product

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Chapter 10 Services: The Intangible Product

chapter 10 - Sendees: The Intangible ProductChapter 10Services: The Intangible ProductMultiple Choice Questions1.Any intangible offering that involves

Chapter 10 Services: The Intangible Product s a deed, performance, or effort that cannot be physically possessed is called a(n):A.artefact.B.commodity.c. service.D.pure good.E.inventory.A servic

e is any intangible offering that involves a deed, performance, or effort that cannot be physically possessed.Ac«ssibdi<> Keyboard NavtymonBlooms Reme Chapter 10 Services: The Intangible Product

mberDifficulty: EasyLearning Objective: 10-01 Describe how morfcenng a service differs from marketing a product by applying the principles of intangib

Chapter 10 Services: The Intangible Product

ility: inseparability: inconsistency; and inventory.Topic: 10-01 Services Marketing Differs from Product Marketing2.All the followings are unique char

chapter 10 - Sendees: The Intangible ProductChapter 10Services: The Intangible ProductMultiple Choice Questions1.Any intangible offering that involves

Chapter 10 Services: The Intangible Product nconsistent, and perishable.45200chapter 10 - Services: The Intangible ProductAcce$£MẠy.- Keyboard NavtycdonBlooms: RftnembfrDifficulty: ModerateLearn

ing Objective: ỈO-OỈ Describe how marketing a service differs from marketing a product by applying the principles of intangibility; inseparability; in Chapter 10 Services: The Intangible Product

consistency: and inventory.Topic: ỈỚ-ƠỈ Services Afartoirig Differs from Product Marketing3.Marketing a service is more challenging than marketing a p

Chapter 10 Services: The Intangible Product

roduct because a service is:As intangible.B. separable.c. invariable.D.consistent.E.durable.The marketing of services differs from product marketing b

chapter 10 - Sendees: The Intangible ProductChapter 10Services: The Intangible ProductMultiple Choice Questions1.Any intangible offering that involves

chapter 10 - Sendees: The Intangible ProductChapter 10Services: The Intangible ProductMultiple Choice Questions1.Any intangible offering that involves

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