Chapter 15 Advertising, Sales Promotions, and Personal Selling
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Chapter 15 Advertising, Sales Promotions, and Personal Selling
Chapter 15 - Advertising, Sales Promotions, and Personal SellingChapter 15 Advertising, Sales Promotions, and Personal SellingMultiple Choice Question Chapter 15 Advertising, Sales Promotions, and Personal Selling ns1.Which of the following statements is true about the AIDA model?A.It is a common model used by marketers when there is a delayed response to a marketing communication campaign.B.It is a series of approaches that finalize a sales process by retailers.c. It is used primarily in determining the best Chapter 15 Advertising, Sales Promotions, and Personal Selling trade channel sales promotion technique.D.It is a series of mental stages through which consumers move.E.It refers to the various types of media avaiChapter 15 Advertising, Sales Promotions, and Personal Selling
lable to communicate a marketing message.The AIDA model is a common model of the series of mental stages through which consumers move as a result of mChapter 15 - Advertising, Sales Promotions, and Personal SellingChapter 15 Advertising, Sales Promotions, and Personal SellingMultiple Choice Question Chapter 15 Advertising, Sales Promotions, and Personal Selling ndDifficulty: EasyLearning Objective: 15-01 Describe advertising ana' three objectives of advertising.Topic : 1>42 The AIDA Model2.Which of the following occurs when consumers recognize the brand when its name is presented to them?A.Lagged effectB.Pufferyc. Aided recallD.Cold callE.Top-of-mind aware Chapter 15 Advertising, Sales Promotions, and Personal Selling nessAided recall occurs when consumers recognize the brand when its name is presented to them.15-1Chapter 15 - Advertising. Sales Promotions, and PersChapter 15 Advertising, Sales Promotions, and Personal Selling
onal SellingAccessibility.' Keyboard NavigationBlooms. fewznbwDifficulty: EasyLearning Objective: 15-01 Describe advertising and three objectives of aChapter 15 - Advertising, Sales Promotions, and Personal SellingChapter 15 Advertising, Sales Promotions, and Personal SellingMultiple Choice Question Chapter 15 Advertising, Sales Promotions, and Personal Selling gers a response without them having to put any thought into it?A.Lagged effectB.Pufferyc. Cold callD. Aided recallEx Top-of-mind awarenessTop-of-mind awareness, the highest level of awareness, occurs when a brand has a prominent place in people’s memories that triggers a response without them having Chapter 15 Advertising, Sales Promotions, and Personal Selling to put any thought into it. For example, Harley-Davidson has top-of-mind awareness if a consumer responds "Harley" when asked about motorcycles.AccesChapter 15 Advertising, Sales Promotions, and Personal Selling
stMity: Keyboard NavigationChapter 15 - Advertising, Sales Promotions, and Personal SellingChapter 15 Advertising, Sales Promotions, and Personal SellingMultiple Choice QuestionChapter 15 - Advertising, Sales Promotions, and Personal SellingChapter 15 Advertising, Sales Promotions, and Personal SellingMultiple Choice QuestionGọi ngay
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