Chapter 14 Integrated Marketing Communications
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Chapter 14 Integrated Marketing Communications
chapter 14 - Integrated Marketing CommunicationsChapter 14 Integrated Marketing CommunicationsMultiple Choice Questions1.Which of the following is NOT Chapter 14 Integrated Marketing Communications T true about integrated marketing communications (IMC)?A.The goal is to make sure all advertising campaigns send the same messageB.Enhances the value story by offering a clear and consistent messagec. It has three components: the consumer, the channels, and the evaluation of the resultsD.Unifying th Chapter 14 Integrated Marketing Communications e company messages is in heart of 1MCE.Represents the promotion dimension of marketing mixIMC goes beyond just advertising. It deals with all communicChapter 14 Integrated Marketing Communications
ation disciplines such as advertising, sales promotion, personal selling, public relationship etc.Accessibility: Keyboard NavigationBlooms UnderstandDchapter 14 - Integrated Marketing CommunicationsChapter 14 Integrated Marketing CommunicationsMultiple Choice Questions1.Which of the following is NOT Chapter 14 Integrated Marketing Communications The firm from which an integrated marketing communications (IMC) message originates is called a:A.receiver.B.decoder.c. transmitter.D. creator.E sender.In the context of the communication process, the sender refers to a firm from which an integrated marketing communications (IMC) message originates; Chapter 14 Integrated Marketing Communications the sender must be clearly identified to the intended audience.14-1https://khothuvien.cori!Chapter 14 - Integrated Marketing CommunicationsAccessibilChapter 14 Integrated Marketing Communications
ity.' Keyboard NavigationBlooms: RememberDifficulty: EasyLearning Objective: 14-01 Outline the process that firms use to communicate with consumers.Tochapter 14 - Integrated Marketing CommunicationsChapter 14 Integrated Marketing CommunicationsMultiple Choice Questions1.Which of the following is NOT Chapter 14 Integrated Marketing Communications ommunication?A.ReceiverB.Decoderc. TransmitterD.CreatorE.SenderIn the context of the communication process, the transmitter refers to an agent or intermediary with which the sender works to develop the marketing communications; for example, a firm's creative department or an advertising agency.Acces Chapter 14 Integrated Marketing Communications sibility: Keyboard iVav^ctionchapter 14 - Integrated Marketing CommunicationsChapter 14 Integrated Marketing CommunicationsMultiple Choice Questions1.Which of the following is NOTchapter 14 - Integrated Marketing CommunicationsChapter 14 Integrated Marketing CommunicationsMultiple Choice Questions1.Which of the following is NOTGọi ngay
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