Chapter 12 Distribution Channels
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Chapter 12 Distribution Channels
Chapter 12 - Distribution channelsChapter 12Distribution ChannelsMultiple Choice Questions1.Distribution channels add value for customers because they Chapter 12 Distribution Channels y:A.are the most important component of product promotionsB.conduct multiple quality reviews for a productc. do not include external entities or vendorsD.get products to buyers quickly and at low costE.are crucial only for technical offerings of productsStudents of marketing often overlook or undere Chapter 12 Distribution Channels stimate the importance of place in the marketing mix simply because it happens behind the scenes. Yet distribution channels, or place, add value for cChapter 12 Distribution Channels
ustomers because they get products to customers efficiently: quickly and at low cost.Accesstttil/ty: Keyboard NavigationBlooms; L'na'erstandDifficultyChapter 12 - Distribution channelsChapter 12Distribution ChannelsMultiple Choice Questions1.Distribution channels add value for customers because they Chapter 12 Distribution Channels ment; and logistics management.Topic. 12-01 The Importance of Distribution2.Which one of the following statements is NOT true about distribution channels:A.Distribution channel is part of the overall supply chain.B.Wholesalers and retailers are potential intermediaries in distribution channels.c. Ow Chapter 12 Distribution Channels nership transfer of goods are required in a distribution channel.D.Distribution channels add value for customersE.Distribution strategy is independentChapter 12 Distribution Channels
of other marketing elements.Distribution strategy is integrated with other marketing mix elements.Accessibility: Keyboard NđvtyútíonBlooms; UnderstanChapter 12 - Distribution channelsChapter 12Distribution ChannelsMultiple Choice Questions1.Distribution channels add value for customers because they Chapter 12 Distribution Channels chain management; and logistics management.Topic. 12-01 The Importance of Distribution45261Chapter 12 - Distribution channels3.Most U.S. companies pay listing fees to get shelf space in retail outlets. Which of the following factors has contributed the most to the advent of listing fees?A.Retail bu Chapter 12 Distribution Channels siness is negatively influenced by the economic slowdown.B.The Internet has emerged as a strong distribution channel.c. The number of retail chains haChapter 12 Distribution Channels
ve increased drastically.Dx Many new products are being introduced each day.E. The importance given to product quality has strengthened.With dozens ofChapter 12 - Distribution channelsChapter 12Distribution ChannelsMultiple Choice Questions1.Distribution channels add value for customers because they Chapter 12 Distribution Channels ve and involves paying listing fees to get shelf space.Chapter 12 - Distribution channelsChapter 12Distribution ChannelsMultiple Choice Questions1.Distribution channels add value for customers because theyGọi ngay
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