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Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV)

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Nội dung chi tiết: Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV)

Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV)

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY^GÂN HÂạ,g/*°oNGUYEN AU VI ONGFACTORS INFLUENCING BRA

Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV) AND EQUITY: A CASE STUDY OF BANK FOR INVESTMENT AND DEVELOPMENT OF VIETN AM (BIDV)GRADUATE THESIS MAJOR: BUSINESS ADMINISTRATION CODE: 272757960HO CHI

MINH CITY. 2021MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAM BANKING UNIVERSITY OF no cm MIMI CITYUGÀN m*ỷ\9£©/Ạ/Q univers^1NGUYEN AU V Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV)

UONGFACTORS INFLUENCING BRAND EQUITY: A CASE STUDY OF BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM (BIDV)GRADUATE THESISMAJOR: BUSINESS ADMINISTRATI

Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV)

ONCODE: 272757960SUPERVISORDr. PHAM Hl ONG DIENno cm MINH CITY. 2021Bl—gjDECLARATIONI hereby declare that this is my own research work, the researcli

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY^GÂN HÂạ,g/*°oNGUYEN AU VI ONGFACTORS INFLUENCING BRA

Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV) y thesisSignatureNguyền Au VươngACKNOWLEDGEI want to express my sincere thanks to my family and friends who have supported and encouraged me throughou

t studying and implementing this thesis.Nextly, I would like to express my sincere thanks and deep gratitude to my supervisor. Dr. Pham Huong Dien. He Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV)

r encouragement and comments had significantly enriched and improved my work. Without her motivation and instruction, the thesis would have been impos

Factors influencing brand equity a case study of bank for investment and development of vietnam (BIDV)

sible to be done effectively. Once again, I would like to sincerely thank Miss Dien.

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY^GÂN HÂạ,g/*°oNGUYEN AU VI ONGFACTORS INFLUENCING BRA

MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITY^GÂN HÂạ,g/*°oNGUYEN AU VI ONGFACTORS INFLUENCING BRA

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