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GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

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Nội dung chi tiết: GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang Tien PhD. Saigon International University, University in Ho Chi Minh City, VietnamDinh

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE Ba Hung AnhPhD, Ho Chi Minh City University of Technology, University in Ho Chi Minh City, VietnamTran Duy ThueDong Du Investment and Consulting Comp

any, Ho Chi Minh City, Ho Chi Minh. VietnamPublication Month and Year: December 2019Pages: 162E-BOOK ISBN: 978-81-944644-0-2Academic PublicationsC-ll, GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

169, Sector-3, Rohini, Delhi, IndiaWebsite: www.publishbookonline.comEmail: publishbookonline@gniail.comPhone: +91-9999744933ForewordMarketing has st

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

rong influences on the management of a firm, internal, interfirm relationships, and the supply chain. The marketing, as a business philosophy, guides

Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang Tien PhD. Saigon International University, University in Ho Chi Minh City, VietnamDinh

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE he customer that guide the firms in their daily operations. Marketing also provides philosophical foundation for human behaviors within a firm. In oth

er words, marketing as a business philosophy, guides a firm's behaviors to develop, maintain, and enhance inter-firm relationships to satisfy customer GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

s. Marketing is also a necessary component for implementing supply chain management. One of the components of supply chain management implementation i

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

s partnership with compatible corporate philosophies, at least for key relationships. Marketing should be the compatible supply chain partners' philos

Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang Tien PhD. Saigon International University, University in Ho Chi Minh City, VietnamDinh

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE ain partners. Thus, under compatible marketing philosophies, supply chain partners become more willing to be efficient and effective toward a common g

oal which is customer satisfaction at a profit. Effective supply chain management requires all partners in the chain to build and maintain close long- GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

term relationships. Successful supply chain relies on forming strategic partnerships that means long-term, inter-firm relationships with trading partn

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

ers.The first book published is about marketing and marketing management, their role and importance to the supply chain management in a global scale.

Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang Tien PhD. Saigon International University, University in Ho Chi Minh City, VietnamDinh

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE d supply chain are interrelated research areas, both of these books could be useful for university students to study the “Marketing Management” and “S

upply Chain Management” courses at both graduate and postgraduate levels.Dr. Nguyen Hoang TienTable of Contentss. No. Foreword1.Chapter-1Introduction GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

to Supply Chain Management1.1Trends in Market EnvironmentJ 7 Supply Chain Management and Logistics ManagementJ , Roles of Supply Chain Management in O

GLOBAL SUPPLY CHAIN AND LOGISTICS MANAGE

rganization1.4Barriers to Effective Supply Chain Management1.4.1Barriers to Effective Supply Chain Management1.4.2Overcoming the Barriers1.5Model and

Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang Tien PhD. Saigon International University, University in Ho Chi Minh City, VietnamDinh

Global Supply Chain AndLogistics ManagementAuthorsNguyen Hoang Tien PhD. Saigon International University, University in Ho Chi Minh City, VietnamDinh

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