Understanding business Test bank solution Chap 16 Using effective promotions
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Understanding business Test bank solution Chap 16 Using effective promotions
Chapter 16 - Using Effective PromotionsTEST PLANNING TABLE FOR CHAPTER 16Learning ObjectiveLL:1 Knows Basic Terms and FactsLL:2 Understands Concepts a Understanding business Test bank solution Chap 16 Using effective promotions and PrinciplesLL:3 Applies Principles1. Identify the new and traditional tools that make up the promotion mix.1.2.3.4.5.6.7.8.9.10.11. 154,155,156,15712.13, 158,15914.15.16. 160,161,162, 278, 263*2. Contrast the advantages and disadvantages of various advertising media, including the Internet and so Understanding business Test bank solution Chap 16 Using effective promotions cial media17,18,19.20,21,22,23.24. 25.26,27.28.29.30 31.32. 33,34.35.36,37,38.39.40. 41,42.43.44,45,46,47,48, 49.50. 163,164,165,166,167,168, 169.170,Understanding business Test bank solution Chap 16 Using effective promotions
171,172.173,174. 175,176,177,178,179,180, 181.182.18351,52,53,54.55.56. 57-.S8-, 184,185,186,187,188, 189J90J9159,60,61. 192.193,194,195. 196,197,198,Chapter 16 - Using Effective PromotionsTEST PLANNING TABLE FOR CHAPTER 16Learning ObjectiveLL:1 Knows Basic Terms and FactsLL:2 Understands Concepts a Understanding business Test bank solution Chap 16 Using effective promotions 7.208,20977.78,79,80.81, 210,21182.83.84.85.86. 212,213,214,215, 2594. Describe the rote of the public relations department, and show hơA’ publicity fits in that role.87,88.89.90.91.92,93,94. 95,96,97.98,99,100.101, 102. 216,217,218,219,220,221103,104. 222,223105,106.107, 224,225,226, 258. 266'5. As Understanding business Test bank solution Chap 16 Using effective promotions sess the effectiveness of various forms of sales promotion, including sampling108.109,110.111.112,113. 114,115.116,117.118.119. 227,228,229,230120.121Understanding business Test bank solution Chap 16 Using effective promotions
,122. 231,232123.124. 233,234.235,236, 2606. Show how word of mouth, viral marketing, blogging, podcasting, e-mail marketing, and mobile marketing worChapter 16 - Using Effective PromotionsTEST PLANNING TABLE FOR CHAPTER 16Learning ObjectiveLL:1 Knows Basic Terms and FactsLL:2 Understands Concepts a Understanding business Test bank solution Chap 16 Using effective promotions 2.153. 247,248,249,250, 251.252,253,254. 255,256, 261.262. 265*.267*Total number of test items: 267True/false questions are in plain text.Multiple choice questions are in bold text.Questions on boxed material are in bold text with a tilde-.Essay questions are in bold underlined text, Minicase questi Understanding business Test bank solution Chap 16 Using effective promotions ons are in bold with an asterisk*.16-1chapter 16 - Using Effective PromotionsChapter 16Using Effective Promotions Answer KeyTrue •' False Questions1.AUnderstanding business Test bank solution Chap 16 Using effective promotions
s a component of (he promotion mix, advertising includes each of the activities marketers use to inform people about products and persuade them to parChapter 16 - Using Effective PromotionsTEST PLANNING TABLE FOR CHAPTER 16Learning ObjectiveLL:1 Knows Basic Terms and FactsLL:2 Understands Concepts a Understanding business Test bank solution Chap 16 Using effective promotions make up the promotion mixLevel of Difficulty: 1 EasyTopic: integrated Marketing Communications2.A firm's promotion mix refers to the combination of different promotional tools used to persuade consumers to participate in an exchange.Answer: TrueA4CSB. Reflective ThinkingBloom’s RememberLearning Obje Understanding business Test bank solution Chap 16 Using effective promotions ctive: 16-01 Identify the new and traditional tools that make up the promotion mixLevel of Difficulty: 1 EasyTopic: Integrated Marketing CommunicationUnderstanding business Test bank solution Chap 16 Using effective promotions
s3.Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a posChapter 16 - Using Effective PromotionsTEST PLANNING TABLE FOR CHAPTER 16Learning ObjectiveLL:1 Knows Basic Terms and FactsLL:2 Understands Concepts aChapter 16 - Using Effective PromotionsTEST PLANNING TABLE FOR CHAPTER 16Learning ObjectiveLL:1 Knows Basic Terms and FactsLL:2 Understands Concepts aGọi ngay
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