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1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

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Nội dung chi tiết: 1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

STATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OFCUSTO

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021 OMERS WHEN USING DIGITAL BANKING INHO CHI MINH CITYGRADUATE THESISMAJOR: FINANCE - BANKINGCODE: 7340201HO CHI MINH CITY, 2021LAC HONG NHUFACTORS AFFEC

TING THE SATISFACTION OFCUSTOMERS WHEN USING DIGITAL BANKING INHO CHI MINH CITYGRADUATE THESISMAJOR: FINANCE - BANKINGCODE: 7340201 SUPERVISORM.Sc VO 1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

THI NGOC HAHO CHI MINH CITY, 2021iABSTRACTThe goal of this research is (0 use the modified SERVPERF model to assess customer satisfaction and the infl

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

uence of these dimensions (interface, reliability, responsiveness, empathy, security, and price) on customer satisfaction in three digital banks in Ho

STATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OFCUSTO

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021 e data using exploratory factor analysis, factor analysis, descriptive statistics, con-elation analysis, and regression to assess service quality perc

eption and customer satisfaction.The results show that customer satisfaction is influenced by six factors: interface, reliability, responsiveness, sec 1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

urity, empathy, and price. The reliability factor has a positive impact on customer satisfaction with a statistical significance of 90% while the rema

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

ining factors have a positive impact on customer satisfaction with a statistical significance of up to 95%. The study's findings also revealed that th

STATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OFCUSTO

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021 ides management implications for digital banks to enhance their service quality, as well as points out some limitations of the research, and suggests

future research directions.DECLARATIONI hereby declare that (his is my own research under (he supervision of MSc. Vo Thi Ngoc Ha. The truthful data, c 1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

ontent, results, tables, and images used for commenting and analysis collected from various sources are cited and clearly stated in the references sec

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

tion. In addition, comments, reviews as well as results of other authors will be fully cited.The AuthorLạc Hống NhưACKNOWLEDGEMENTSI would like (0 exp

STATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OFCUSTO

1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021 ctical and useful knowledge to me over the past four years, especially MSc. Vo Thi Ngoc Ha, who directly guided and helped me complete my graduation t

hesis.Due to limited knowledge and practical experience, my research still has many shortcomings. I am looking forward to receiving your advice and co 1165 factors affecting customer satisfaction when using digital banking in ho chi minh city 2021

mments to improve this thesis.

STATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OFCUSTO

STATE BANK OF VIETNAMTHE MINISTRY OFEDUCATION AND TRAININGBANKING UNIVERSITY OF HO CHI MINH CITYLAC HONG NHUFACTORS AFFECTING THE SATISFACTION OFCUSTO

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