Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

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Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Hong KyKEY FACTORS INFLUENCE BRAND TRUST AND BRAND LOYALTYA STUDY ON SM

Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers MARTPHONE CONSUMERSMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014https://khothu vien .comUNIVERSITY OF ECONOMICS HO C HI MINH CITYInternatio

nal School of BusinessTruong Hong KyKEY FACTORS INFLUENCE BRAND TRUST AND BRAND LOYALTYA STUDY ON SMARTPHONE CONSUMERSID: 22110033MASTER OF BUSINESS ( Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

Honours)SUPERVISOR: Dr. Tran Ha Minh QuanHo Chi Minh City - Year 2014AcknowledgementI would like to express my sincere gratitude to my supervisor. Dr

Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

Tran Ila Minh Quan for the valuable supervision, the support and encouragement he gave me.I would like to express my gratitude to my ISB class friends

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Hong KyKEY FACTORS INFLUENCE BRAND TRUST AND BRAND LOYALTYA STUDY ON SM

Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers d like to thank all of the respondents without whom, this research would have been difficult to make.Truong Hong KyJuly, 2014AbstractIn each industry,

there is a competition between companies to win customers' trust and make them become loyal. Customers, after getting the satisfaction of the product Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

'service they consume, come to ask for value, belief, social status and life style orientation that company brand makes.When do customers become more

Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

loyal to the brand? The most important reason is that product or service meets their expectation and demand. More than that, brand has to come with di

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Hong KyKEY FACTORS INFLUENCE BRAND TRUST AND BRAND LOYALTYA STUDY ON SM

Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers ct brand loyalty and brand trust. This context of this research is technology equipment smartphone. The factors found have explaind how customers main

tain loyalty with smartphone product. The results indicate all dependent factors : (1) Brand Identity (BI), (2) Brand Identification (BID), (3) Custom Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

er Satisfaction (CS) have significant impact on dependent variavles (4) Brand Trust (BT) and (5) Brand Loyalty (BL). Brand Trust also has strong impac

Luận văn thạc sĩ key factors influence brand trust and brand loyalty, a study on smartphone consumers

t on Brand Loyalty.The last pan of this study gives some recommendation to brand executives and marketing practitioners to gain trust and win loyalty

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Hong KyKEY FACTORS INFLUENCE BRAND TRUST AND BRAND LOYALTYA STUDY ON SM