PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)
PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)
HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMMass n 7' Qinri rrhjCONSUMERWrlPRINCIPLES OF MARKETING PROJECT REPORTTutor: Mr. Nguyen Minh DuongSubj PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) ject: Principles of MarketingClass : LEC 1 - TUT 1Group: 5Company chosen : Masan ConsumerBrand chosen : Omachi NoodlesMember: Tran Doan Thanh Trang - 1704040123Duong Thi Mai Phuong - 1804010084 Nguyen NgocAnh - 1904010008 Nguyen Thanh Tung -1904010092Hanoi, 2021SUMMARY EXECUTIVEAs society is develop PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) ing more and more, people's lives are improving, we also spend more time at work. Therefore, consumers have been tending to use more and more utilityPRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)
products. Understanding this demand of customers, companies have produced a series of instant products such as noodle soup, porridge, noodles.... TypiHANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMMass n 7' Qinri rrhjCONSUMERWrlPRINCIPLES OF MARKETING PROJECT REPORTTutor: Mr. Nguyen Minh DuongSubj PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) pan in 1958 and quickly became one of the most consumed processed foods in the world. In the early 90s, instant noodles were present in Vietnam with a wide variety of products. Currently, instant noodles in Vietnam are widely used by all classes of people.In this assignment our team chose Omachi noo PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) dles - a famous product of Masan Consumer to build a marketing plan. Although bom later than products of other companies, Omachi noodle products havePRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)
quickly been known to consumers. This report is divided into 8 main parts: Company Introduction, Current marketing situation, SWOT analysis, Main IssuHANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMMass n 7' Qinri rrhjCONSUMERWrlPRINCIPLES OF MARKETING PROJECT REPORTTutor: Mr. Nguyen Minh DuongSubj PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) MARKETING SITUATIONSWOTANALYSIS27MAIN ISSUESMARKETINGOBJECTIVES31MARKETINGSTRATEGIES -NEWLYPLANNED35ACTION PROGRAM50ILLUSTRATIONS FOR PROPOSED ACTION PROGRAM53 PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMMass n 7' Qinri rrhjCONSUMERWrlPRINCIPLES OF MARKETING PROJECT REPORTTutor: Mr. Nguyen Minh DuongSubjGọi ngay
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