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PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

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Nội dung chi tiết: PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

ĐẠI HOC _ HANOIHANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISMMa sanCONSUMERỡmadiỉPRINCIPLES OF MARKETINGPROJECT REPORTTutor: Mr. Nguyen Minh Duong

PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) gSubject: Principles of MarketingClass: LEC 1 - TUT 1Group: 5Company chosen : Masan ConsumerBrand chosen : Omachi NoodlesMember: Tran Doan Thanh Trang

- 1704040123Duong Thi Mai Phuong - 1804010084 Nguyen NgocAnh - 1904010008 Nguyen Thanh Tung - 1904010092Hanoi, 2021SUMMARY EXECUTIVEAs society is dev PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

eloping more and more, people's lives are improving, we also spend more time at work. Therefore, consumers have been tending to use more and more util

PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

ity products. Understanding this demand of customers, companies have produced a series of instant products such as noodle soup, porridge, noodles....

ĐẠI HOC _ HANOIHANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISMMa sanCONSUMERỡmadiỉPRINCIPLES OF MARKETINGPROJECT REPORTTutor: Mr. Nguyen Minh Duong

PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) n Japan in 1958 and quickly became one of the most consumed processed foods in the world. In the early 90s, instant noodles were present in Vietnam wi

th a wide variety of products. Currently, instant noodles in Vietnam are widely used by all classes of people.In this assignment our team chose Omachi PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

noodles - a famous product of Masan Consumer to build a marketing plan. Although bom later than products of other companies, Omachi noodle products h

PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

ave quickly been known to consumers. This report is divided into 8 main parts: Company Introduction, Current marketing situation, SWOT analysis, Main

ĐẠI HOC _ HANOIHANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISMMa sanCONSUMERỡmadiỉPRINCIPLES OF MARKETINGPROJECT REPORTTutor: Mr. Nguyen Minh Duong

PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer) ENT MARKETING SITUATION25SWOT ANALYSIS27MAIN ISSUES29MARKETING OBJECTIVES31MARKETING STRATEGIES-NEWLY PLANNED35ACTION PROGRAM50ILLUSTRATIONS FOR PROPO

SED ACTION PROGRAM53 PRINCIPLES OF MARKETING PROJECT REPORT masan consumer joint stock company (masan consumer)

ĐẠI HOC _ HANOIHANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISMMa sanCONSUMERỡmadiỉPRINCIPLES OF MARKETINGPROJECT REPORTTutor: Mr. Nguyen Minh Duong

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