DEVELOPING MARKETING STRATEGY FOR JEMMA |
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: DEVELOPING MARKETING STRATEGY FOR JEMMA |
DEVELOPING MARKETING STRATEGY FOR JEMMA |
TRƯỜNG DẠI HỌC MỞ TP. HCM UMVERSITEÙ LIBRE DE BRUXELLES HO CHI MIMI CITY OPEN I MVERSITYSOLVAY BUSINESS SCHOOLMBAVB2NGUYEN Till HONG THUDEVELOPING MAR DEVELOPING MARKETING STRATEGY FOR JEMMA | RKETING STRATEGY FOR JEMMAMASTER PROJECTMASTER IN BUSINESS ADMINISTRATION(PART - TIME)Tutor’s name: Dr. Nguyen Dinh ThoTĨ0 Chi Minh City-2011ACKNOWLEDGEMENT OF COMMITMENTIt is to confirm that I conducted this final project for the MBA program with the acknowledgment of the management of Jemma brand. DEVELOPING MARKETING STRATEGY FOR JEMMA | This is my original work.Marketing literature from training courses of Professor Jean-Pierre BAEYENS and professor Claes are keys to build up my theoDEVELOPING MARKETING STRATEGY FOR JEMMA |
ry frameworkA lot of information extracted from books, public sources, news and internet are mentioned in the reference sources. For some cases, I havTRƯỜNG DẠI HỌC MỞ TP. HCM UMVERSITEÙ LIBRE DE BRUXELLES HO CHI MIMI CITY OPEN I MVERSITYSOLVAY BUSINESS SCHOOLMBAVB2NGUYEN Till HONG THUDEVELOPING MAR DEVELOPING MARKETING STRATEGY FOR JEMMA | erence sources, all data and information are tme. I am confident to submit this project to the professors of the MBA program.Nguyen Thi Hong ThuMBAVB2NGUYEN THI HONG THU2011ACKNOWLEDGEFirst of all. I would like to express my deepest acknowledge to my supervisors. Dr. Nguyen Dinh Tho and Dr. Nguyen T DEVELOPING MARKETING STRATEGY FOR JEMMA | hi Mai Trang - professors at University of Economics, for their valuable, sharp comment and inputs.I would like to express my sincere appreciation toDEVELOPING MARKETING STRATEGY FOR JEMMA |
Professors of Solvay Business School who provide the academic background and practical experience about Marketing and business management that I can wTRƯỜNG DẠI HỌC MỞ TP. HCM UMVERSITEÙ LIBRE DE BRUXELLES HO CHI MIMI CITY OPEN I MVERSITYSOLVAY BUSINESS SCHOOLMBAVB2NGUYEN Till HONG THUDEVELOPING MAR DEVELOPING MARKETING STRATEGY FOR JEMMA | he also spent a lot of time to provide industrymarket insights that establish my argument to write this thesis.Finally. I would like to thank Ms. Dang Thi Thu Ha and my classmates in MBAVB2 who always support and encourage me to fulfill this thesisWith my best regards.Ho Chi Minh City, March 2011Ngu DEVELOPING MARKETING STRATEGY FOR JEMMA | yen Thi Hong ThuMBAVB2NGUYEN THI HONG THU2011ABSTRACTJemma is a new bom local brand in fashion jewelry and accessories industry in December 2009. BuilDEVELOPING MARKETING STRATEGY FOR JEMMA |
ding brand image and increasing turnover are Jemma priority objectives in the first tlưee yearsTo build brand image. Jemma invests on one flagship stoTRƯỜNG DẠI HỌC MỞ TP. HCM UMVERSITEÙ LIBRE DE BRUXELLES HO CHI MIMI CITY OPEN I MVERSITYSOLVAY BUSINESS SCHOOLMBAVB2NGUYEN Till HONG THUDEVELOPING MAR DEVELOPING MARKETING STRATEGY FOR JEMMA | which Jemma rend two counter booths in big shopping malls like Parkson. Vicom. .. and other four selling booths through existing PNJ shopping centerBy December 2010. Jemma launch its website with the aim to expand its coverage attracting more customers as well as build online experience to be ready DEVELOPING MARKETING STRATEGY FOR JEMMA | for the future market growth. Jemma short-term objective are to build traffic into its new website and increase online turnoverJemma target customersDEVELOPING MARKETING STRATEGY FOR JEMMA |
are female office workers. 25 -40 years old. high income class (SEC ABC), love jewelry and metropolitan life style whose potentially familiar with inTRƯỜNG DẠI HỌC MỞ TP. HCM UMVERSITEÙ LIBRE DE BRUXELLES HO CHI MIMI CITY OPEN I MVERSITYSOLVAY BUSINESS SCHOOLMBAVB2NGUYEN Till HONG THUDEVELOPING MARTRƯỜNG DẠI HỌC MỞ TP. HCM UMVERSITEÙ LIBRE DE BRUXELLES HO CHI MIMI CITY OPEN I MVERSITYSOLVAY BUSINESS SCHOOLMBAVB2NGUYEN Till HONG THUDEVELOPING MARGọi ngay
Chat zalo
Facebook