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Essentials of marketing research

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Essentials of marketing research

bookboon.comh«ps«khothuulen com——-____________________________________IEssentials of Marketing ResearchPaurav ShuklaDownload free books atbookboon.com

Essentials of marketing research mPaurav ShuklaMarketing ResearchDownload free ebooks at bookboon.com2Marketing Research© 2008 Paurav Shukla & Ventus Publishing ApSISBN 978-87-7681-41

1-3Download free ebooks at bookboon.com3Marketing ResearchContentsContentsPreface101.Introduction to marketing research:Scientific research approach a Essentials of marketing research

nd12Problem definition1.1Introduction121.2Marketing Research141.2.1The need for marketing research141.2.2Marketing research defined161.3Scientific mar

Essentials of marketing research

keting research process181.3.1Phase wise marketing research process201.4Defining a problem221.4.1The importance of defining a right problem221.4.2Conv

bookboon.comh«ps«khothuulen com——-____________________________________IEssentials of Marketing ResearchPaurav ShuklaDownload free books atbookboon.com

Essentials of marketing research ary292.2Research design and its importance inresearch29

bookboon.comh«ps«khothuulen com——-____________________________________IEssentials of Marketing ResearchPaurav ShuklaDownload free books atbookboon.com

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