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Intership HABECO v2

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Nội dung chi tiết: Intership HABECO v2

Intership HABECO v2

ACKNOWLEDGEMENTRegarding completing this Senior Seminar, I would like to acknowledge the following agencies for their support and assistance. Great de

Intership HABECO v2 eals appreciated go to the facilitation from Foreign Trade University, especially the School of Economics & International Business. The internship pro

gram really plays an important role in providing senior year students with various opportunities to enter the corporate world.I am also grateful of bo Intership HABECO v2

th Marketing Department and Market Department of Hanoi Beer-Alcohol-Beverage Joint Stock Corporation (HABECO), who warmly supported me with their hosp

Intership HABECO v2

itality during the intern period. Not only did they arrange my local work but also assisted me in the specialized field with various useful informatio

ACKNOWLEDGEMENTRegarding completing this Senior Seminar, I would like to acknowledge the following agencies for their support and assistance. Great de

Intership HABECO v2 ze the progression and smoothness of this Senior Seminar.1TABLE CONTENTSACKNOWLEDGEMENT.....................................................1INTRODUCT

ION........................................................41.The reason to choose a topic..................................42.Rationale.............. Intership HABECO v2

.......................................43.Research objective............................................54.Object and Scope of the research...........

Intership HABECO v2

...................55.Research method...............................................56.The contents of the research..................................6

ACKNOWLEDGEMENTRegarding completing this Senior Seminar, I would like to acknowledge the following agencies for their support and assistance. Great de

Intership HABECO v2 marketing.........................................81.3Marketing Policy..............................................91.3.1Product policy..............

.............................101.3.2Price policy.............................................101.3.3Promotion policy.................................. Intership HABECO v2

.......111.3.4Distribution policy......................................111.4Measures to promote marketing activities in enterprises......13CHAPTER TWO

Intership HABECO v2

: REAL SITUATION OF MARKETING ACTIVITIES ATHABECO.............................................................152.1Beer market in Vietnam.............

ACKNOWLEDGEMENTRegarding completing this Senior Seminar, I would like to acknowledge the following agencies for their support and assistance. Great de

Intership HABECO v2 ....172.2.2Organizational structure and business production sectors.202.2.3Product line...........................................2322.2.4HABECO’s bus

iness results ill the last three years.........252.3Marketing activities of HABECO Company..........................272.3.1Marketing strategy of HABEC Intership HABECO v2

O...............................272.3.2Marketing policies of ĨĨABECO...............................292.4Evaluate marketing activities of TIABF.CO.....

Intership HABECO v2

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ACKNOWLEDGEMENTRegarding completing this Senior Seminar, I would like to acknowledge the following agencies for their support and assistance. Great de

ACKNOWLEDGEMENTRegarding completing this Senior Seminar, I would like to acknowledge the following agencies for their support and assistance. Great de

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