(LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
(LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks O SELF-SERVICETECHNOLOGIES IN DOMESTIC AND FOREIGN BANKSMASTER OF BUSINESS (Honours)Ho Chi Minh City- Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO SELF-SERVICE TECHNOLOGIES IN DOMESTIC (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks AND FOREIGN BANKSID: 22120043MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. LE NHAT HANHHo Chi Minh City- Year 2014ACKNOWLEDGEMENTFirstly. I would like t(LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
o express my gratefulness to my supervisor Dr. Le Nhat Ilanli for her professional guidance, intensive support, valuable suggestions, instructions andUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks e for their valuable time as their insightful comments and meaningful suggestions were contributed significantly for my completion of this research.My sincere thanks also go to all of all of my lecturers at International Business School- University of Economics I Io Chi City for their teaching and g (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks uidance during my Master course.Last but not least. I would like to thanks my family, whom were always supporting me and encouraging me with their bes(LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
t wishes.ABSTRACTThe purpose of this research is to investigate the factors that influence customer satisfaction and their commitment with self-sen icUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks foreign banks and domestic banks with self-service banking technologies. The research indicated perceived usefulness, perceived convenience, privacy and security positive effect customer satisfaction. As result, such positive effects lead to a significantly affective and instrumental commitment of (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks customer with banks in Vietnam. However, there are some differences between domestic banks and foreign banks. Based on the findings presented, this st(LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
udy will provide bankers and policy makers with a greater understanding of customer assessment to compose the appropriate future strategies.Key words:UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TO (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks ..............................................11.1Research background....................................................11.2Research gap...........................................................31.3Research objectives....................................................51.4Research methodology and (LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks research scope................................51.5Research contribution..................................................61.6Research structure.......(LUẬN văn THẠC sĩ) affective and instrumental commitment, a special referece to self service technologies in domestic and foreign banks
..............................................6CHAPTER 2: LITERATURE REVIEW...............................................8UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TOUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHoang Thi Bich ChiAFFECTIVE AND INSTRUMENTAL COMMITMENT:A SPECIAL REFERENCE TOGọi ngay
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