(LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
(LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam PING: AN EMPIRICAL STUDY IN VIETNAM-MASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OFCONTINUANCE INTENTIONSTOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY IN VIETNAMID:22130084MASTER OF BUSIN (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam ESS (Honours)SUPERVISOR: DR. NGUYEN THI NGUYET QUEHo Chi Minh City-2015Acknow leđgeTills thesis could not be finish without the help and support of ma(LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
ny people who are gratefully acknowledged here.Al the very first, I would like to express my deepest gratitude to my supervisor. Dr. Nguyen I hi NguyeUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam ich research experience.I am gratefill to express my sincere to Prof. Nguyen Dinh Tho and Dr. Nguyen T1Ũ Mai Trang. I have learned from them a lot not only about research design, but also data analysis technique. I am also extremely to give thankful lo ƯEH International School of business (ISB) supp (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam orted me in all process.I would like to extent my sincere thanks to all my classmate and friends. Their kindness and supports have contributed very mu(LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
ch in my working process. Most important. I would like to express my most sincere thanks to my father, my mother and my brother for their continuous eUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam arch extends Mehrabian and Russell's Stimulus-Organism-Response model to investigate website stimuli that affect emotional reaction and perceived risk, in turn consumers' response systems. The purpose of this paper is to test a more comprehensive model consisting of website quality (stimulus), cogni (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam tion and emotion (organism) and continuance intention (response).To examine research model, information and data is accessed by using questionnaire fo(LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
r respondents purchasing on online shopping websites. This research employed convenience sampling. The questionnaire was distributed in Ho Chi Minh CiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam asurement scale and the structural equation modeling (SEM) is used as the main method for analyzing research model and hypotheses. Results in this study show that all four website quality dimensions had significant negative effects on perceived risk and positive effects on emotional reaction, except (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam for customer service. Perceived risk had a slightly negative effect on consumers' emotional reaction. Meanwhile, perceived risk had a significant inf(LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
luence on continuance intention. In addition, emotional reaction also had a positive impact on continuance intention in the context of online shoppingUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam uggest that in order to increase customer retention should not only consider about their strategies of eliciting positive emotions and reducing perceived risk, they should a also take consideration of increasing website quality.TABLE OF CONTENTSABSTRACTCHAPTER 1: INTRODUCTION ....................... (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam ..............................11.1Research background...................................................11.2Problems statement........................(LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam
............................31.3Research objectives and questions.....................................51.4Methodology and scope of research ..........UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam ........................7CHAPTER 2: LITERATURE REVIEW ................................................82.1Introduction..........................................................8 (LUẬN văn THẠC sĩ) antecedents of continuance intentions towards online shopping , an emprical study in vietnam UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPPGọi ngay
Chat zalo
Facebook