(LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
(LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam GUYEN COFFEE IN VIETNAMMASTER OF BUSINESS (Honours)SUPERVISOR: Prof. LE NGUYEN HAUHO CHI -MINH CITY’ - August, 2014ACKNOWLEDGMENTSThis research could not have been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest ackn (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam owledge to my supervisor. Professor Le Nguyen Hau for his help, valuable advices and recommendations. Especially during the whole time of doing thesis(LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
, his patient helps me to get through all mistakes in my work. Moreover, he also teaches me much more than just finishing this thesis. Again, I want tUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam ors and lecturers of International School of Business (ISB) - ƯEH for their guiding me in during my academic years at ISB. I have been assisted very much in the completing of this thesis by the knowledge and skills that I have learned.Furthermore. I would like to appreciate the contribution of peopl (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam e who help me complete the survey questionnaires to share their valuable time and support me with useful information for completing this thesis.I also(LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
want to say “Thank You” to my friends, other senior students at ISB. who are doing thesis at the same time with me. for your supporting and encourageUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam lsupport and understanding during the research process.TABLE OF CONTENTSCHAPTER IINTRODITTON...............................................................................................11.1.Background oi'research.................................................................................11.2. (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam Research problem and purpose...........................................................................31.3.Research objective........................(LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
.............................................................31.4.Scope of the study..................................................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam ucture of the study..................................................................5CHAPTERII LITERATURE REVIEW & THEORETICAL 1LRAMEW ORK.............................................................72.1.Concepts & Definitions......................................................................... (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam ........72.1.1.Overview of branding.............................................................................72.1.2.Brand equity...................(LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
..................................................................92.1.3.Customer based brand equity..................................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NG (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam .................................................................................152.2.i.Brand awareness ..................k........................................................................... 162.2.2.Brand association........................................................................... (LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam ................... 172.2.3.Brand loyalty...................................................................................IS2.2.4.Perceived quality.(LUẬN văn THẠC sĩ) customer based brand equity a study of trung nguyen coffee in viet nam
.............................................................................................. 19CHAPTER ill RESEARCH METHOD.UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NGUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thỉ Kim NhungID: 22110042CUSTOMER-BASED BRAND EQUITYA STUDY OF TRUNG NGGọi ngay
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