(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO

(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam ODUCTSIN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh -2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRUONG KIM NGANFA

CTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRODUCTSIN VIETNAMID:22130044MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. LE NHAT HANHI Io Chi (LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

Minh 2015ACKNOWLEDGEMENTSThe completion of this thesis is a remarkable achieve in my life. It has been several months and required a great effort for

(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

the research. I would like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my papers. I also wish to e

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO

(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam esis.Especially. I would like to give my special thanks to Doctor Le Nhai Hanh for supporting and guiding me with this research.STATEMENT O1 AUTHENTIC

ATION(Candidate Certificate)I certify that the work in the thesis entitled “Factors affecting online impulse buying behavior in fashion products in Vi (LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

etnam” is the result of my own research and has not been submitted for a higher degree to any university or institution other than International Schoo

(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

l of Business (ISB).I also certify that the thesis has been written by me. Any help and assistance that I have received in my thesis have been appropr

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO

(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam ........................11.1.Research background................................................................11.2.Research objectives..............

..................................................21.3.Research methodology and scope.....................................................31.4.Signifi (LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

cance of the study..........................................................41.5.Structure of the study...............................................

(LUẬN văn THẠC sĩ) factors affecting online impulse buying behavior in fashion products in vietnam

..............4CHAPTER II: LITERATURE REVIEW...........................................................5

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRUONG KIM NGANFACTORS AFFECTING ONLINE IMPULSEBUYING BEHAVIOR IN FASHION PRO