(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

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(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

1UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHiVIShCOVInternational School of BusinessNGUYEN

(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company N THI THUYINEFFECTIVE INTERNAL COMMUNICATION OF IMPORTING PROCESS IN SRITHAI LIMITED COMPANYMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: NGUYEN PHONG

NGUYENHo Chi Minh City - Year 20182Table of ContentsEXECUTIVE SUMMARY............................................................3CHAPTER 1: BACKGROUN (LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

D INFORMATION............................................41.1Company background...................................................41.2Company symptoms

(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

.....................................................51.2.1The method of scan symptom...........................................51.2.2Justify the impo

1UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHiVIShCOVInternational School of BusinessNGUYEN

(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company Customer's satisfaction...................61.2.3.2The second symptom: Gross profit decreases.......................91.2.3.3The third symptom: High fa

iling projects rate...............10CHARTER 2: PROBLEM IDENTIFICATION...........................................112.1Methodology...................... (LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

...................................II2.2Identifying and Diagnosing Tentative Problems.......................112.2.1The first tentative problem: Ineffe

(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

ctive internal communication.142.2.2The second tentative problem: Weak leadership...................182.3The real problem: Ineffective internal commun

1UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHiVIShCOVInternational School of BusinessNGUYEN

(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company communication..262.6Verifying the existence of ineffective internal communication...272.7Causes and Effects chan of real problem: Ineffective internal

communication inSrithai Vietnam company...................................................29CHAPTER 3: ALTERNATIVES ANALYSIS AND POSSIBLE SOLUTIONS.. (LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

...................313.1Verify causes of the real problem...............................313.2Main cause of the problem: weak individual leadership....

(LUẬN văn THẠC sĩ) ineffective internal communication of importing process in srithai limited company

.......34

1UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHUNIVERSITY of ECONOMICS HOCHiVIShCOVInternational School of BusinessNGUYEN