(LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center

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(LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPINGCENTERMASTER OF

(LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center F BUSINESS ADMINISTRATIONSUPERVISOR: DR. LE Till THANH XƯANHo Chi Minh City - Year 2019.1UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School

of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENTAT AEON CELADON SHOPPINGCENTERMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: DR. LE THI THANH XUANHo Ch (LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center

i Minh City - Year 2019.2LOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPING CENTERTabic of ContentsChapter 1: Company overview.........................

(LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center

.....................................61.1AEON group:......................................................................61.2AF.ON Vietnam:..........

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPINGCENTERMASTER OF

(LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center 2: Symptom: Customersdecreasing 98.8% compare with last year (2018 Vs 2017). 13Chapter 3: Problems identification....................................

..................183.1Potential problems:.........................................................183.1.1Far from home of customers and inconvenient (LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center

location........................183.1.2Unreasonable prices:........................................................193.1.3Worse assortment of products

(LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center

:...............................................193.1.4Cashier check out slowly and staffs bad attitude of sen ices:...............213.2Validating pro

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPINGCENTERMASTER OF

(LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center 33.2.2Customer's perspectives:....................................................243.3The importance of main problem.................................

.................25Chapter 4:Cause validation...........................................................264.1Potential causes:........................ (LUẬN văn THẠC sĩ) low customers engagement at aeon celadon shopping center

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UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessTRAN NGOC ANHLOW CUSTOMERS ENGAGEMENT AT AEON CELADON SHOPPINGCENTERMASTER OF