(LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty
(LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty
MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY £0 + 0?NGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTE (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty ER OF BUSINESS ADMINISTRATION THESISHo Chi Minh City, July 2011https://khothu vien .comMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMajor: Business AdministrationMajor code: 60.34.05MASTER OF BUSINESS ADMINISTR (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty ATION THESISSupervisor: DR. NGUYEN DINH THOHo Chi Minh City, July 2011ACKNOWLEDGEMENTSFirstly. Ĩ would like to express my sincere gratitude to my supe(LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty
rvisor. Dr. Nguyen Dinh Iho lor the patient, dedicated guidance and valuable suggestions for this thesis over the past few months.Also. 1 aur particulMINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY £0 + 0?NGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTE (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty iler evolution in Vietnam.Next. Ĩ would like thanks to my colleagues Mr. Huynh Phuoc Cuong Senior Manager of Retail Management and Mi s. Nguyen Ngoc Lan Huong - Senior Research Manager m helping me to conduct and analyze the qualitative study.I also would to express my gratitude to management boards (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty of the three consumer electronics retailers: Nguyen Kun. Thiên Hoa and Cho Lon for the keen support ill letting me collect shopper information during(LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty
the qualitative research.My heartiest thanks are also sent to Mrs. Pham Thi Thanh Niran. senior assistant of Charles Sturt University Australia (CSU)MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY £0 + 0?NGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTE (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty s of University of Economics Ho Chi Minh City, who contributed valuable ideas and assessment for the whole pilot and main survey.Ho Chi Minh City, VietnamJuly, 2011Nguyen Van CuongiABSTRACTThe area of consumer loyalty has received considerable attention during rhe past few years, both in academic an (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty d practice area. Many retail research has been conducted to answer for the questions such as: what is the most accurate definitions of consumer loyalt(LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty
y; are there any models/ generalizations when investigating consumer loyalty; what the management implications would be for those researches.There areMINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY £0 + 0?NGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTE (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty to mdeiitify the key determinant Ullage elements and understand their derived importance, this study was implemented. The research successfully explored the significant relationship between Store Senice (Employee Service and After-sales Sen ice). Store Facilities (Physical Facilities and Store Atmos (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty phere). Product & Marketing Communication (Merchandising and Advertising & Promotions). Perceived Price and Store Convenience with Consumer Loyalty. A(LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty
lso, these independent factors were also discovered that they do not equally affect on consumer loyalty.One qualitative study with in-depth interview MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY £0 + 0?NGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTE (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty study revealed that five key factors (Store Service. Store Facilities, Product & Marketing Communication. Perceived Price and Store Convenience) positively affect consumer loyalty. Besides, the study suggested that Store Facilities and Product & Marketing Programs were the two most important factors (LUẬN văn THẠC sĩ) the impact of store images on consumer loyalty to be invested 111 modem retailing industry.iiTABLE OF CONTENTSCHAPTER 1. INTRODUCTION ..................................................1MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY £0 + 0?NGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTEMINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY £0 + 0?NGUYEN VAN CUONGTHE IMPACT OF STORE IMAGESON CONSUMER LOYALTYMASTEGọi ngay
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