(LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
(LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyễn Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam ANDS? THE MODERATING ROLE OF PRODUCT INVOLVEMENT AND PRODUCT KNOWLEDGE: EVIDENCE FROM VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRAN (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam DS? THE MODERATING ROLE OF PRODUCT INVOLVEMENT AND PRODUCT KNOWLEDGE: EVIDENCE FROM VIETNAMID:22130049MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Ngô(LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
Viet I iemHo Chi Minh City - Year 2015WHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRANDS? 1ACKNOWLEDGEMENTSFirstly. I would like to speUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyễn Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam thank my thesis committee. Dr. Nguyen Dinh Tho, Dr. Nguyen Thi Mai Trang. Dr. Nguyen Thi Nguyet Que. and Dr. Tran Ha Minh Quan, for their insightful comments. Their advices helped me improve this thesis significantly.Thirdly, I would like to acknowledge all the professors and staffs of International (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam School of Business, University of Economics Ho Chi Minh City for providing me the best opportunities to study and develop deep understanding about re(LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
search and business.Finally. I would like to express my gratitude to my dear family and friends. This thesis would have never come true without their UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyễn Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam ................................................1CHAPTER 1: INTRODUCTION.............................................................31.1.Research background.........................................................31.1.1.The emerging luxury market..............................................31.1.2. (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam Counterfeiting..........................................................41.2.Existing studies on counterfeiting.......................................(LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam
...51.3.Research objectives.........................................................61.4.Scope of the study...........................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyễn Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRA (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam ...........................7CHAPTER 2: LITERATURE REVIEW........................................................92.1.Luxury brands...............................................................92.2.Counterfeits................................................................9 (LUẬN văn THẠC sĩ) what effect consumers intention to buy counterfeit luxury brands the moderating role of product involvement and product knowledge, evidence from vietnam UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyễn Hạo NhiênWHAT EFFECT CONSUMERS’ INTENTION TO BUY COUNTERFEIT LUXURY BRAGọi ngay
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