(LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city
(LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city IN BIEN HOA CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS no CHI MINH C ITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IN BIEN HOA CITYID: 22120024MAS TER O1 BUSINESS (Honours)SUPERVISOR: DR. LE NG (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city UYEN HAU110 Chi Minh city-Year 2014ABSTRACTOrganic vegetables were produced with the majority of the projects directed towards export, but in recent y(LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city
ears, the demand of organic vegetables in domestic market is increasing, driven by consumer higher standard of requirements, safety and quality focus UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city organic vegetable. Advantages of organic vegetable are indicated as good for health, more tasty for users while disadvantages are not easy to buy and not enough species for choices. Given both the motives and barriers of purchasing organic vegetable, the study aims to identify the most influence fac (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city tors that affect consumers' willingness to purchase towards organic vegetables in Vietnam, precisely in Bien Hoa City.Besides the demographic characte(LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city
ristics of consumers such as age, educational level, monthly expense for food, presence of children in the family, that affect their willingness to puUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city purchase organic vegetable of Bien Hoa consumers. Field interviews conducted in a random selected sample consisted of 230 family food buyers in August and September of 2014. through a selfadministered structured questionnaire. Frequencies, descriptive statistics, principal components analysis and m (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city ultiple regression were used for data analysis to identify factors that affect people in preferring consuming organic vegetables. The results revealed(LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city
three factors having most influence on consumers’ willingness to buy organic vegetables: (1) Price. (2) Awareness of Benefits and (3) Subjective NormUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city TENTSABSTRACT.............................................................0CHAPTER I.INTRODUCTION...........................................51.1.Background...................................................51.2.Problem statement............................................61.3.Research objectives and (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city aims.................................71.4.Thesis structure.............................................7CHAPTER 2.LITERATURE REVIEW..................(LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city
....................92.1.Theoretical review: Theory of Planned Behavior...............92.2.Buying motives and buying barriers of organic vegetable....UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY I (LUẬN văn THẠC sĩ) willingness to buy organic vegetable , a study in bien hoa city cerns..........................................14UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Thanh PhuongCONSUMER WILLINGNESS TO PURCHASEORGANIC VEGETABLE:A STUDY IGọi ngay
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