An introduction to revenue management for the hospitality industry: principles and practices for the real world41255
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: An introduction to revenue management for the hospitality industry: principles and practices for the real world41255
An introduction to revenue management for the hospitality industry: principles and practices for the real world41255
PEARSON NEW INTERNATIONAL EDITIONAn Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World Trant An introduction to revenue management for the hospitality industry: principles and practices for the real world41255 ter Stuart-Hill ParkerALWAYS LEARNING’PEARSON;Pearson New International EditionAn Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real WorldTranter Stuart-Hill ParkerPEARSON1Pearson Education LimitedEdinburgh GateHarlowEssex CM20 2JEEngland and Assoc An introduction to revenue management for the hospitality industry: principles and practices for the real world41255 iated Companies throughout the worldVisit us on the World Wide Web at: www.pearsoned.co.uk© Pearson Education Limited 2014All rights reserved. No partAn introduction to revenue management for the hospitality industry: principles and practices for the real world41255
of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopyingPEARSON NEW INTERNATIONAL EDITIONAn Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World Trant An introduction to revenue management for the hospitality industry: principles and practices for the real world41255 m issued by the Copyright Licensing Agency Ltd, Saffron House, 6 10 Kirby street, London EC1N 8TS.All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, An introduction to revenue management for the hospitality industry: principles and practices for the real world41255 nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners.PEARSON*ISBN 10: 1-292-02715-0ISBN 13: 978-1An introduction to revenue management for the hospitality industry: principles and practices for the real world41255
292 02715-9British Library Cataloguing-in-Publication DataA catalogue record for this book is available from the British LibraryPrinted in the UnitedPEARSON NEW INTERNATIONAL EDITIONAn Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World Trant An introduction to revenue management for the hospitality industry: principles and practices for the real world41255 12.A HistoryKimberly A. Tranter/Trevor Stuarc-Hill/Juston Parker133.Customer Knowledge and Consumer BehaviorKimberly A. Tranter/Trevor Stuart-Hill/Juston Parker294.Market Segmentation and SelectionKimberly A. Tranter/Trevor Stuart-Hill/Juston Parker455- Internal Assessment and Competitive Analysis An introduction to revenue management for the hospitality industry: principles and practices for the real world41255 PEARSON NEW INTERNATIONAL EDITIONAn Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World TrantGọi ngay
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