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Analysis of retail market in vietnam

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Analysis of retail market in vietnam

Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI

Analysis of retail market in vietnam International business and logisticsThesisDate 5 5.2017y fWWnldMetropoliaUnMnlty ot ApfrfxdAuthor(s) Title Number of Pages DatePhuong Nguyen Analysis

of retail market in Vietnam. Case: Vmgroup 59 pages 5.5.2017DegreeBachelor of Business AdministrationDegree ProgrammeInternational business and logist Analysis of retail market in vietnam

icsSpecialisation optionInternational business and logisticsInstructor(s)Kaija Haapasalo, Senior LecturerSince 2008, Vietnam is ranked as the 11th in

Analysis of retail market in vietnam

the Global Retail Development Index (GRDI) and has been one of the top 30 fastest emerging global retail markets, according to a study of management c

Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI

Analysis of retail market in vietnam e establishment of 100% foreign capital retail companies. Before that, the foreign investors who wanted to do distributor activities in Vietnam were f

orced to joint ventures with Vietnamese partners so that capital contribution could not exceed 49%. Vietnamese retail market has been changing both in Analysis of retail market in vietnam

quality and quantity. It is expected that by 2020, the total market value of retail sales in Vietnam will reach $ 180 billion. (Atkearney.com, 2008)

Analysis of retail market in vietnam

This thesis aims at giving an overall picture of the retail market in Vietnam and to analyze the strategy of Vinmart supermarket chain, a Vietnamese r

Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI

Analysis of retail market in vietnam ail theories, retail concepts and e-commerce were adopted as a knowledge base for the research and case implementation A qualitative research method w

as applied and the data was collected from secondary sources such as articles, journals, books, and reports to achieve the study's objectives. The res Analysis of retail market in vietnam

ults show the potential of the Vietnamese retail market and how intense competition between domestic and international retailers IS as well as the pos

Analysis of retail market in vietnam

sibilities to develop the retail sector in the future. It also shows that Vingroup is currently the top domestic retail brand in Vietnam and creates a

Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI

Analysis of retail market in vietnam isUWwnttj :< Asfiatl Wfc«

company Vingroup52Retail industry82.1Definition of retail82.2Theory of wheel of retailing102.3Types of retailers11Organization's Retail112.3.1Store ba Analysis of retail market in vietnam

sed retailers112.3.2Non-Store based retailers132.3.3Organization s Retail152.4Marketing decisions of retail businesses153E-commerce in retail17

Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI

Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI

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