Analysis of retail market in vietnam
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Analysis of retail market in vietnam
Phuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam International business and logisticsThesisDate 5 5.2017y fWWnldMetropoliaUnMnlty ot ApfrfxdAuthor(s) Title Number of Pages DatePhuong Nguyen Analysis of retail market in Vietnam. Case: Vmgroup 59 pages 5.5.2017DegreeBachelor of Business AdministrationDegree ProgrammeInternational business and logist Analysis of retail market in vietnam icsSpecialisation optionInternational business and logisticsInstructor(s)Kaija Haapasalo, Senior LecturerSince 2008, Vietnam is ranked as the 11th inAnalysis of retail market in vietnam
the Global Retail Development Index (GRDI) and has been one of the top 30 fastest emerging global retail markets, according to a study of management cPhuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam e establishment of 100% foreign capital retail companies. Before that, the foreign investors who wanted to do distributor activities in Vietnam were forced to joint ventures with Vietnamese partners so that capital contribution could not exceed 49%. Vietnamese retail market has been changing both in Analysis of retail market in vietnam quality and quantity. It is expected that by 2020, the total market value of retail sales in Vietnam will reach $ 180 billion. (Atkearney.com, 2008)Analysis of retail market in vietnam
This thesis aims at giving an overall picture of the retail market in Vietnam and to analyze the strategy of Vinmart supermarket chain, a Vietnamese rPhuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam ail theories, retail concepts and e-commerce were adopted as a knowledge base for the research and case implementation A qualitative research method was applied and the data was collected from secondary sources such as articles, journals, books, and reports to achieve the study's objectives. The res Analysis of retail market in vietnam ults show the potential of the Vietnamese retail market and how intense competition between domestic and international retailers IS as well as the posAnalysis of retail market in vietnam
sibilities to develop the retail sector in the future. It also shows that Vingroup is currently the top domestic retail brand in Vietnam and creates aPhuong NguyenAnalysis of retail market in VietnamCase : VingroupHelsinki Metropolis University of Applied SciencesBachelor of Business AdministrationI Analysis of retail market in vietnam isUWwnttj :< Asfiatl Wfc«Gọi ngay
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