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YAMAHA EXCITER MOTORCYCLES

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Nội dung chi tiết: YAMAHA EXCITER MOTORCYCLES

YAMAHA EXCITER MOTORCYCLES

HANOIDIVERSITYFACULTY OF MANAGEMENT AND TOITUSMYAMAHA EXCITER MOTORCYCLES(Word count:)Group members:Lecturer:Nguyen Phuong LienTutor:Luu Thi Minh Nghi

YAMAHA EXCITER MOTORCYCLES iaAbstractThrough many years of appearing in Vietnam Market. Yamaha has made lip an important position in the motorcycle industry. Especially, Yamaha

Exciter has caused a great resonance from being launched with quality products for customers. To have better understanding about the marketing activit YAMAHA EXCITER MOTORCYCLES

ies in the enterprise, we chose Yamaha Vietnam to analyze the market situation in this business with clutch products, namely Yamaha Exciter Therefore,

YAMAHA EXCITER MOTORCYCLES

this report based on secondary research that includes available information and things we considers to broaden new knowledge. This paper shows an ove

HANOIDIVERSITYFACULTY OF MANAGEMENT AND TOITUSMYAMAHA EXCITER MOTORCYCLES(Word count:)Group members:Lecturer:Nguyen Phuong LienTutor:Luu Thi Minh Nghi

YAMAHA EXCITER MOTORCYCLES ...............Company background introduction................................................................I.Marketingenvinronment.................

.............................................1.1.Microenvironment.....................................................................1.Company....... YAMAHA EXCITER MOTORCYCLES

..................................................................2.Suppliers......................................................................3.M

YAMAHA EXCITER MOTORCYCLES

arketing Intermediaries.......................................................4.Competitors...........................................................

HANOIDIVERSITYFACULTY OF MANAGEMENT AND TOITUSMYAMAHA EXCITER MOTORCYCLES(Word count:)Group members:Lecturer:Nguyen Phuong LienTutor:Luu Thi Minh Nghi

YAMAHA EXCITER MOTORCYCLES ............................................................6.1.Characteristics affecting consumer behavior..................................6.2.Buyer

Decision Process1.2.Macroenvironment.................................................................1.Technological Environment..................... YAMAHA EXCITER MOTORCYCLES

..................................2.Economic Environment...........................................................3.Political Environment............

YAMAHA EXCITER MOTORCYCLES

..............................................4.Demographic Environment........................................................5.Natural Environment..

HANOIDIVERSITYFACULTY OF MANAGEMENT AND TOITUSMYAMAHA EXCITER MOTORCYCLES(Word count:)Group members:Lecturer:Nguyen Phuong LienTutor:Luu Thi Minh Nghi

YAMAHA EXCITER MOTORCYCLES .Segmentation........................................................

HANOIDIVERSITYFACULTY OF MANAGEMENT AND TOITUSMYAMAHA EXCITER MOTORCYCLES(Word count:)Group members:Lecturer:Nguyen Phuong LienTutor:Luu Thi Minh Nghi

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