GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
VIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN UICE FRANCHISE BUSINESS PLANMEMBERSl.vu TƯYET NGAN2.NGUYEN THI KIM OANH3.NGUYEN DUY KIM THU4.NGUYEN TIEN DAT5.NGO HOANG CHIEN6.NGUYEN QUOC CUONG7.NGƯYEN DUY LONGINTRODUCTION1.Importance role of food and Beverage Industry in VietnamThe food and beverage industry. is a very large one. and was expected GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN to value at US$33.7 billion in 2012. with predicted growth at 18.9 percent till year 2014. It is growing fast at almost 21 percent in 2013. producingGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
food at a growth of 20 percent and beverage production at almost 27 percent. In terms of volume growth for producing packaged food and soft drinks. VVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN s, baby food and noodles, have experienced growth in production.2.Trend of Food anf Beverage Industry in VietnamConsumer spending on Food & Beverage is growing. The food service industry IS expected to grow at a compound annual growth rate of six per cent between 2013 and 2018. Per capita expenditur GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN e on food and non-alcoholic beverages is expected to glow at seven per cent per annum from 2012 to 2016. reaching US$276 by 2016. Associated with thisGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
growth in Food & Beverage is the growth of moder n retail formats such as supermar kets w hich present opportunities for greater exposure to importedVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN e Vietnamese living standaids has already started to rise The country’s economies have developed into one of Asia's dynamic and grow ing market for agriculture food. The market has a potential growth, as the spending on packaged food and beverages Hl Vietnam is still considered low. Vietnam s WTO me GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN mbership lias promoted a reduction in its trade and investment barriers including tariffs, subsidies, non-tai iff barriers, investment restrictions anGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
d intellectual property rights (IPR). Rising disposable income levels and changing lifestyles, particularly in urban areas, aie increasing consumer deVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN period. The agricultural sector requires significant investment, foreign investors can expect assisted entry.The growing tourism sector is a factor fuelling interest 111 convenience categories, in addition to sub-sectors such as soft drinks and alcoholic drinks. Health consciousness trends provide a GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN n opportunity for Food & Beverage manufacturers to diversify into food options perceived to be healthier.3Juice trend:In 2014. juice registered off-trGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
ade volume and value growth of 12% and 20% respectively. Although these rates were lower than those recorded in 2013. they were still high, indicatingVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN g to robust growth of juice drinks In addition, people, especially those who live in urban areas, are becoming increasingly busy and reluctant to squeeze juice for themselves and their family. Instead, they purchase packaged juice drinks made by prestigious manufacturers for convenience and hygiene. GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN As Vietnam IS a tropical country with the climate is almost hot during the year that the consume of beverage is extremely high especially for the juicGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
e. Especially in Ho Chi Minh City, people now are more tending to reach those kinds of product that not only meet then need but be a healthy product aVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN 1 favor of juice since it's good for the health. Juice is become an indispensable daily drink of the Ho Chi Minh people with the demand for juice, smoothies or fmit/vegetable products increasing steadily.PART 1: EXECUTIVE SUMMARY1.Jamba Juice:The purpose of OIU business is to provide tile customer w GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN ith the truly good quality and healthy product such as Juice and smoothies, to help the customers to aware more of their health with their daily foodGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
and drinks.At fust. we open the first Jamba Juice on Tran Nao street. District 2 where there are a lot of segmentations and potential customers. PubliVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN addition, we develop the long-term strategy- for Jamba Juice to go further in this business line.2.Product: Freshly Squeezed Juices and SmoothiesThat the high quality and healthy of the product brings to Jamba Juice the very unique characteristic.Another good point of Jamba is the expertise of Jamba GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN team members with deep level of nutrition and wellness knowledge. Master Blenders are our internal juice and smoothie gurus ready to serve you even bGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
etter.3.The market:Ho Chi Minh City is a great potential market for the Juice industry' with the increasingly high demand of drinks with fresh, nutritVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN reach Juice since they want a real fresh and healthy drink. And Jamba can do it. The customers of the Juice industry' in Vietnam are diverse with the large number of customers and there are many customer segmentations. Especially for the segmentation of customer with the age is under 25 which is a GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN big segmentation with the consumption of Juice is huge and increase steadily. The elderly - a potential segmentation of the Juice industry is strong aGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
lso. The living standard of the Ho Chi Minh City is increasing and they are more concerning about theứ healthy that they would like to choose those kiVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN ealth that coffee and the other normal favorite drinks doesn’t meet the need of the people nowadays.The size of this market is growing. People at e more willing to pay for these high - quality' products Above that, the living standard and the average income IS higher than before. With the purpose to GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN provide the high-quality' Juice drinks to the customers, the location is located on Tran Nao Stieet in District 2 with the high number of potential cGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
ustomers These are parents with young kids, the elderly, and the families with high income diat they will reach such high nutritious and healthy produVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JU GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN e - Starbuck. Coffee house. Tiling Nguyen coffee. Highlands coffee and the others coffee store are the competitors with Jamba even when then main products is coffee which is the favorite daily drink of Vietnamese people. Besides, these stores have the similar products as Jamba. But the trend is chan GROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN ging, people are reaching the products with higher quality and good for then health and Juice is one of the top choices. Jamba get the expertise in thGROUP PROJECT topic JAMBA JUICE FRANCHISE BUSINESS PLAN
is field with the high knowledge about the nutritious and healthy products and the products of Jamba IS also examined by the specialists and this willVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUVIETNAM N ATIONAL UNIVERSITY - INTERN ATIONAL UNIVERSITYSCHOOL OF BUSINESSCourse: FranchisingInstructor: Dr. Ho Nhut QuangGROUP PROJECTTopic: JAMBA JUGọi ngay
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