The idea generator�
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The idea generator�
GENERATORTools for business growthKEN HUDSONGENERATORKEN HUDSON has a PhD in organisational creativity. His thesis explored the notion of ‘designing a The idea generator� a continuously creative organisation’.Ken has also worked in senior roles for over 15 years in marketing, advertising and management consulting. He formed his own innovation consulting business in 2001 called rhe Idea Space. Ken has worked with many leading brands, including Heinz, Wrigley, Colgate, The idea generator� Kellogg’s, Unilever, Disney, DuPont and Nestle.He also teaches Marketing Creativity, a subject he designed, at the University of Technology, Sydney.HThe idea generator�
e can be contacted at www.ideaspace.com.auK H QTpfci UMEALC 0 Mhttps://khothuvien.cori!LLIGENERATORTools for business growthKEN HUDSONALLEN iUNWINFirsGENERATORTools for business growthKEN HUDSONGENERATORKEN HUDSON has a PhD in organisational creativity. His thesis explored the notion of ‘designing a The idea generator� electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without prior permission in writing from the publisher. The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or 10 per cent of this book, whichever is the greater, t The idea generator� o be photocopied by any educational institution for its educational purposes provided that the educational institution (or body that administers it) hThe idea generator�
as given a remuneration notice to Copyright Agency Limited (CAL) under the Act.Allen & Unwin83 Alexander StreetCrows Nest NSW 2065AustraliaPhone:(61 2GENERATORTools for business growthKEN HUDSONGENERATORKEN HUDSON has a PhD in organisational creativity. His thesis explored the notion of ‘designing a The idea generator� ry:Hudson, Ken.The idea generator.Bibliography.ISBN 978 1 74114 958 6 (pbk.).1. Creative ability in business. 2. Industrial management.3. Marketing. I. Title.658401 The idea generator� GENERATORTools for business growthKEN HUDSONGENERATORKEN HUDSON has a PhD in organisational creativity. His thesis explored the notion of ‘designing aGọi ngay
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